Enablement Specialist at DMPG Team (2024-12 – Present)
Enablement Specialist managing multiple clients with end-to-end Adobe Analytics and AEP Web SDK implementations.
- Designed and delivered end-to-end Adobe Analytics & AEP Web SDK implementations while managing multiple clients, optimizing existing Adobe Analytics architectures, and producing technical, solution design, and business requirement documentation.
- Successfully migrated multiple legacy analytics implementations to AEP Web SDK (alloy.js), enhancing scalability and data consistency in dual tagging environment.
- Designed and implemented cross-channel analytics using Adobe Customer Journey Analytics, enabling unified customer journey tracking across web and app data.
- Led a cross-functional team as the SPOC, ensuring effective task allocation, high-quality implementation, and timely delivery in alignment with stakeholders and technical teams.
- Established data validation, governance, and debugging frameworks using Adobe Assurance, AEP Debugger, and browser tools to ensure data accuracy, compliance, and reliability.
Solution Specialist at Dentsu Aegis Network (2021-09 – 2024-12)
Solution Specialist designing and implementing Adobe Real-Time CDP projects with focus on unified profiles, audience segmentation, and identity graph configuration.
- Designed and implemented Adobe Real-Time CDP projects that leveraged capabilities such as unified profiles, audience segmentation, identity graph configuration, XDM schema modeling, dataset creation, configuring datastreams and data integration for scalable CDP infrastructure.
- Migrated reporting use cases from Adobe Analytics to CJA for more flexible, event-based analysis.
- Led design and implementation of Adobe Launch workflows, including rule creation, data element configuration, variable mapping and managing extensions to ensure a scalable tagging.
- Conducted client and internal enablement sessions on Adobe Real-Time CDP, Analytics Workspace, Data Collection, and AEP Web SDK, enhancing team proficiency and product adoption.
Associate Technical Consultant at Adobe Systems Pvt. Ltd (2018-11 – 2021-08)
Associate Technical Consultant managing digital marketing and analytics for multiple Fortune 500 clients across diverse industries.
- Managed digital marketing and analytics for multiple Fortune 500 clients across different industries, like eCommerce retail, Finance, Healthcare, Automobile, Pharmaceutical, and Entertainment.
- Partnered with enterprise clients to define data strategies, optimize analytics implementations, and align tracking frameworks with business KPIs and marketing objectives.
- Configured report suites, processing rules, data feeds, data warehouse exports along with creating analytics workspace reports to deliver actionable insights for business stakeholders.
- Set up Adobe Analytics on CMS driven websites using Event Driven Data Layer (EDDL) or Adobe Client Data Layer (ACDL) along with configuring product string and merchandising eVars to support product-level attribution and conversion tracking.
- Proactively engaged with clients by doing code standardization, code review, code optimization and data layer migration for existing web properties that were previously tagged in AA to enhance data collection.
- Implemented third-party vendor tags to enable analytics integration with LinkedIn, Reddit, Snapchat, Facebook Pixel, Google AdWords, TikTok and DoubleClick.
