Manager – Business Transformation & Experience Design at NITIN AGENCY (2025-08 – Present)
Leading pharmaceutical super-stockist and distributor serving 100+ healthcare brands across Maharashtra, India.
- Led cross-functional business transformation across operations, employee experience, customer success, and digital adoption for a 100+ employee organization.
- Spearheaded the design of centralized employee and retailer dashboards, creating self-service platforms for learning resources, order support, communication, and operational information.
- Co-launched the True Retail ordering platform, leading quality assurance (QA), user acceptance testing (UAT), retailer onboarding, and go-to-market execution.
- Onboarded 500+ retailers within the first 10 days by designing onboarding journeys, training programs, and customer support processes that accelerated platform adoption.
- Designed AI-assisted workflow automation and tools, eliminating repetitive compliance tasks and saving approximately 25–30 employee hours every fortnight.
- Established standardized SOPs, onboarding frameworks, and governance processes while launching the company's first Customer Success function to improve operational consistency and retailer experience.
- Led strategic design initiatives across warehouse operations, inventory management, and process optimization to improve long-term scalability.
Digital Transformation Lead at NITIN AGENCY (2024-05 – 2025-08)
- Collaborated with partners including PharmaRack, Medica, and True Retail to strengthen digital capabilities and enhance customer engagement.
- Conducted market research and competitive analysis to evaluate super-stockist partnerships, enabling data-driven expansion decisions.
- Applied service design and observational research to simplify workflows, improve technology adoption, and enhance employee and retailer experiences.
- Led the planning and execution of the organization's 50th Anniversary, overseeing branding, employee engagement, vendor partnerships, and customer outreach.
- Led multilingual change management initiatives by designing communication, training, and adoption strategies that accelerated digital transformation.
- Led end-to-end product design for Dell's global Software & Peripherals Product Detail Page (PDP), delivering scalable experiences across desktop and mobile platforms for millions of customers.
- Redesigned the Configurator experience, contributing to a 43% increase in product conversion through user research, interaction design, prototyping, and iterative testing.
- Defined the FY25 North Star vision for Dell's Mobile & Desktop shopping experience, shaping long-term product strategy and scalable customer journeys.
- Contributed to the evolution of Dell Design System (DDS 2.0) and Micro Frontend (MFE) architecture by designing reusable, scalable components that improved consistency across digital experiences.
Senior Analyst, Product Design at DELL TECHNOLOGIES (2023-02 – 2023-10)
Fortune 500 Technology company delivering enterprise infrastructure, AI, Cloud, and digital commerce solutions worldwide.
- Led end-to-end product design for Dell's global Software & Peripherals Product Detail Page (PDP), delivering scalable experiences across desktop and mobile platforms for millions of customers.
- Redesigned the Configurator experience, contributing to a 43% increase in product conversion through user research, interaction design, prototyping, and iterative testing.
- Defined the FY25 North Star vision for Dell's Mobile & Desktop shopping experience, shaping long-term product strategy and scalable customer journeys.
- Contributed to the evolution of Dell Design System (DDS 2.0) and Micro Frontend (MFE) architecture by designing reusable, scalable components that improved consistency across digital experiences.
- Collaborated with Product Managers, Engineers, Researchers, Content Strategists, and Business stakeholders to deliver complex enterprise features across multiple release cycles.
- Invited speaker at Reusability Week, presenting "Sustainable UX" to 800+ designers and engineers across EMEA and APJ, advocating scalable and reusable design practices.
- Mentored 6 product designers, conducted portfolio reviews, interviewed design candidates, and contributed to hiring decisions for the Product Design organization.
Analyst, Product Design at DELL TECHNOLOGIES (2021-08 – 2023-02)
- Designed and launched 9 global features across 11 enterprise initiatives, enhancing Dell's e-commerce ecosystem for B2B and B2C customers.
- Redesigned the Media Gallery experience, increasing customer engagement by 55% through improved information architecture and interaction design.
- Planned and conducted 100+ moderated user interviews, translating qualitative insights into actionable product recommendations that influenced roadmap decisions.
- Designed reusable Content Web Parts, enabling scalable product storytelling and supporting consistent experiences across Dell's global digital ecosystem.
- Contributed to Dell's Shopping Journey strategy by identifying user pain points and improving key decision-making touchpoints across the purchase experience.
- Supported the successful launch of the Dell XPS portfolio by collaborating with cross-functional teams to deliver high-quality customer experiences within aggressive release timelines.
- Partnered closely with Engineering, Product, Analytics, and Accessibility teams to deliver responsive, design system-compliant experiences while balancing user needs and business goals.
- Co-led employee engagement initiatives for a 120+ member APJC Design organization, organizing learning sessions, mentorship programs, and community-building activities.
User Experience Design Intern at DELL TECHNOLOGIES (2021-02 – 2021-06)
- Designed production-ready experiences for Dell's Monitors Category Page, contributing to features launched across Dell.com and Premier.
- Conducted competitive analysis, user research, wireframing, prototyping, and usability testing to support product decision-making.
- Recognized as the highest-performing intern and presented design recommendations to Dell's Chief Digital Officer and senior leadership.
User Experience Design Intern at THINK DESIGN (2020-04 – 2020-05)
Visual Design Intern at Jainam Gold (2018-12 – 2019-05)
Visiting Faculty & Jury Member at MIT ID & INSD
