Rachana P

Social media and content professional with 4+ years of experience managing social media, building brands, and creating content across different industries. Experienced in taking campaigns from idea and content planning to execution, promotion, and audience engagement. Also skilled in SEO content, AEO, and GEO, with a growing focus on how brands can stay visible across search and AI platforms.

Content Writer and Social Media Manager at Grid Media House (2025-01 – Present)

• Manage social media content for clients, including planning content calendars, writing content and captions, coordinating creatives, and handling publishing and promotions across Instagram and LinkedIn.
• Write SEO-focused blogs and website content, with articles ranking #1 on Google and appearing in Google AI Overviews.
• Worked on understanding and applying AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) to make content more visible across search and AI platforms.
• Support brand and social media campaigns by creating content that aligns with each client's brand, audience, and marketing goals.

Content Writer and Brand Manager at Digigro (2023-01 – 2025-12)

• Worked on social media campaigns for clients across different industries, including schools, colleges, luxury brands, and consumer products.
• Planned social media calendars and managed the content process end-to-end, from writing scripts and coordinating designs to posting and boosting content on Instagram and LinkedIn.
• Helped grow clients' social media presence and follower base through regular content, campaigns, promotions, and audience engagement.
• Wrote blogs and website content for clients with a focus on improving organic traffic and online visibility.

Content Writer and Social Media Manager at Katsquare (2022-01 – 2023-12)

• Wrote blogs and articles on local news, events, and stories, covering topics relevant to the local community.
• Managed the Instagram page for Hospet. Online and helped build the brand through regular stories, promotional posts, audience engagement, and local content.
• Worked on social media for clients across different industries, helping with content creation, posting, promotions, and audience engagement.

Bachelor's in Electronics and Communication – PDIT College of Engineering

Secondary Education – D.A.V. Public School