Rachana T.r

To secure a challenging marketing role where I can apply my communication, analytical, and creative skills to contribute to brand growth and customer engagement while continuously enhancing my professional knowledge.

Marketing Intern - Aggara Agrotech

• Conducted market research to understand demand, pricing trends, and customer preferences for coconut charcoal products.
• Identified and analysed target customer segments such as industrial buyers, retailers, and bulk purchasers.
• Assisted in developing marketing strategies to promote eco-friendly coconut charcoal products.
• Supported lead generation and customer outreach activities to expand market reach.
• Analysed competitor products and positioning to identify opportunities for differentiation.
• Contributed to improving product positioning and value proposition in the market.
• Assisted in promotional activities and awareness campaigns highlighting sustainable and organic products.

Master of Business Administration (MBA) - Vidyavardhaka College of Engineering, Mysore (2024-01)

Bachelor of Commerce (B.com) - BGS First Grade College, Mysore (2024-01)

Pre-University Course (PUC) - BGS Science and Commerce PU College, Sringeri (2021-01)

Secondary School Leaving Certificate (SSLC) - Mount Carmel School, Belur (2019-01)