Rachita Kriti

As a NIFT Delhi post-graduate & UX/UI designer, with a background in site merchandising and ecommerce at companies like Ajio and Future Group, I bring a unique perspective to creating engaging user experiences. I have a proficiency in using industry-standard design tools like Figma, Sketch and Adobe Creative Suite to translate business objectives into visually appealing and functional interfaces.

1. Senior Executive, Category at Upscalio Pvt.Ltd., Gurugram - Strategized brand growth through various levers like market research, competitive analysis & research for new product development. Collaborated with design and marketing teams to improve brand appearance on Amazon through redesign of product images and listing content, establish aesthetic appeal & resulting in increased customer engagement and sales
2. Management Trainee, Buying Ajio Business at Reliance Retail, Bangalore - Improved assortment selection for 15+ Womenswear brands with combined total of ₹22.1 Cr in sales. Promoted superior customer experiences by leveraging understanding of color, trends, benefits & product value perception
3. E Commerce Intern Future Group (Cover Story and Ancestry) at New Delhi - Managed over 5 marketplace channels like Myntra, Ajio, Nykaa etc for 2 brands, “CoverStory” & “Ancestry”
4. Digital Marketing Intern Augmenting Times - As team captain, led team of 30 fellow interns working on various social media platforms, SEO/SEM. Created engaging content, tracked & adapted social media trends to attract target follower demographic.

1. UX/UI Certification, Designerrs Academy at Gurgaon : Concepts studied - Design Thinking | Journey Mapping | Product Values | Visual Design | Information Architecture | Content Strategy | Story Boards | Feature Prioritization | Figma | Prototype & Mockups | Systemization of workflow for CFT collaboration | Construction of Design Systems | Asset Arrangement | Heuristic Evaluation | Gestalt Principle
2. Master of Fashion Management, National Institute of Fashion Technology, Delhi : GPA- 8.8 Specialization: Marketing.

   Inter Disciplinary Minor: Fashion Communication. Batch 2019-21

3. B.Com (Hons), Delhi College of Arts & Commerce, University Of Delhi : GPA: 6.78 Member of Mercado, the Marketing Society. Team Head of the Arts Club at National Service Scheme
4. Class 12th: Commerce DAV Public School, BSEB Colony - Patna.

   Percentage: 92.5