Associate Product Manager at Meesho
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*Highly motivated and experienced Product Management professional with close to 5 years of experience in e-commerce & supply chain *Proficient in using tools/query languages/scripting languages like Excel, Tableau, SQL, R/python etc. with Big Data.
1. Associate Product Manager- Meesho
Bangalore - September’20 - Present
Overview: Building products to enable seller growth at Meesho
● Developed the self serve registration flow to acquire new sellers at Meesho to bring 2x improvement in supplier visit to registration ratio
● Integrated CRM tool in the supplier onboarding journey to bring 20% improvement in supplier visit to registration ratio
● Launched the seller referral program to leverage existing sellers base to increase registration by 6%
● Framed the onboarding journey and instrumented growth levers to help sellers achieve early success on Meesho to improve activation rate by 2PP
2. Analyst - Product Management, Delhivery
Gurgaon - August’19 - September’20
Overview: Operations Analytics and Product Management for Last Mile operations at Delhivery
● Revamped the Delivery Executives' incentive program to drive productivity (up by 14%) and reduce the cost per shipment by 12 %
● Built the automated deployment of BAU reports to transition the reporting system from People dependent process (PDP) to System-guided process (SGP), saving significant manhours by 3X
3. Business Analyst, Mu Sigma
Bangalore - July’18 - August’19
Overview: Marketing/Product Analytics for the largest US Home Improvement Retailer
● Set-up and analyzed the impact of multiple email marketing campaigns utilizing appropriate Pre-Post or Test-Control framework, matching algorithms and lift measurement techniques to improve AOV by 1.2X
● Customer Personalisation: Developed an email marketing strategy that involves understanding of customer purchase patterns and personalizing promotional content with products to up-sell and cross-sell to improve conversions by 1.5X
2014 – 2018 B. TECH(Honors), Production & Industrial Engineering | NIT Jamshedpur
