Raghvendra Kumar Pandey

Results-driven Marketing and Operations professional with 5+ years of experience in brand marketing, business growth, retail expansion, ATL/BTL campaigns, and multi-city operations management. Proven expertise in scaling businesses, leading cross-functional teams, executing high-impact marketing campaigns, and driving operational excellence across multiple regions. Demonstrated success in managing large-scale operations across Delhi NCR, Pune, and Ahmedabad while scaling order volumes from 50+ daily orders to 3,000+ daily orders.

Skilled in growth strategy, team leadership, brand building, stakeholder management, media planning, and performance-driven execution.

Assistant Manager – Offline Marketing at Pronto (2025-09 – Present)

• Spearheaded market expansion from a single hub in Noida to a network of 50+ hubs, driving customer acquisition and business growth.
• Planned and executed ATL & BTL marketing campaigns across Delhi NCR, Pune, Surat, Vadodara and Ahmedabad to strengthen brand visibility and accelerate customer acquisition.
• Led city-level growth initiatives, partnerships, and on-ground activations to improve market penetration across multiple regions.
• Built and managed a team of 20+ members, including Business Development Associates, to drive business development and regional growth.
• Collaborated with cross-functional teams to launch new markets, optimize customer experience, and improve overall business performance.
• Scaled daily order volume from 50+ to 3,000+ orders per day across managed cities through a combination of marketing initiatives, market expansion, and growth-focused strategies.

Senior Associate – Brand Marketing at Cars24 (2023-11 – 2025-09)

• Led end-to-end execution of brand campaigns across key markets.
• Managed creative, design, and production teams to ensure timely campaign delivery.
• Executed ATL campaigns including TV, Radio, and Outdoor advertising.
• Planned and executed BTL activities including retail activations and on-ground events.
• Collaborated with media agencies and partners to maximize campaign reach and effectiveness.
• Monitored campaign performance and optimized initiatives based on business objectives.
• Managed retail office and store launch campaigns through local promotions and influencer collaborations.
• Strengthened online brand presence through ORM tools, social listening, and reputation management initiatives.

Senior Executive Marketing at GoMechanic (2022-03 – 2023-11)

• Managed offline marketing activities across 50+ cities in India.
• Independently handled monthly marketing budgets and campaign planning.
• Executed large-scale BTL campaigns with strategic partners including Park+, MyGate, Adonmo, and NoBrokerHood.
• Developed media plans in collaboration with Havas Media, Times of India, Mirchi, and Big FM.
• Led cinema advertising campaigns with PVR-INOX, Cinepolis, and QUBE.
• Worked closely with analytics teams to measure campaign effectiveness and optimize marketing investments.
• Contributed to GMV growth through targeted marketing and customer acquisition initiatives.

MBA in Marketing – Uttarakhand Technical University, Dehradun (2019 – 2021)

B.Tech in Civil Engineering – Dr. A.P.J. Abdul Kalam Technical University, Greater Noida (2014 – 2018)