Head - Video Content | MarCom | Content Solutions
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As a qualified MBA, I bring 15 years of experience in handling creative projects with a focus on ideation, copy writing, creative storytelling (screenwriting), video content strategies, and production.
I have worked with some of the most prestigious brands across industries such as Fintech, Entertainment, Real Estate, Telecom, Fashion & Retail, Travel, Food & Beverage, Technology, Publishing, BFSI, Consumer Goods, and Lifestyle. Additionally, I have worked for TV networks such as Zee, Sony Pictures, Cartoon Network, MTV India, and Doordarshan.
My expertise also extends to spearheading social media marketing campaigns (creative & execution) for Hollywood movie releases in India.
B2B & B2C Campaigns | Script Writing | Branded Content Solutions | Video Content Strategies | Influencer Marketing | Creative Direction | Marketing Communication | Fiction & Non-Fiction | Content Marketing | Copy Writing | Casual Gaming | AR | VR
Head - Video Content @ Navi Technologies (a USD 582Mn Fintech Unicorn) | Apr 2022 – Dec 2022
Strategized and deployed Discovery-led and Intent-led content strategy on YouTube and Instagram (Short & Long form video content) to drive acquisition of Followers/ Subscribers and Engagement of DAUs/MAUs.
Responsible for strategizing and executing Network (Brand) Marketing Campaigns, Branded Content Solutions, Gamification, and Short-form Content Strategies for monetization on platforms such as Instagram, Josh, Takatak, etc.
Headed the video team to drive film-led ATL/ BTL campaigns for B2C clients.
Senior Manager - Videos @ upGrad (a USD 2.5Bn Edtech Unicorn) | Oct 2019 – Dec 2019
Set up YouTube video production unit and scaled up video production by 10X in 2 months.
Content Head @ Ideate Labs (a 360-degree Digital Marketing Agency) | Jun 2017 – May 2019
Responsible for conceptualization and creative direction of film-led ATL campaigns for B2B and B2C clients.
Devised content strategies for online Indian movie buff & supervised copy, art and script writing.
Producer on the show, TV Ka Pehla Radio Show aired on the Music Entertainment Channel.
Head – Concepts @ Saibaba Telefilms Pvt. Ltd. | Jun 2008 – Jul 2009
Conceptualized, pitched and executed pre-production of non-fiction TV shows in GEC space.
Management Trainee – Content @ Sify Technologies | Jun 2007 – Jun 2008
Successfully launched city specific video content platform, Chennailive.in.
Script writer @ MTV, India and SAB TV | Jan – Oct 2014, Oct 2011 – Nov 2013, and Aug 2010 – Apr 2011
Scripted shows Colors of Youth (MTV, India) and Gilli Gilli Gappa (SAB TV).
Consultant – Producer @ Mahua Media Pvt Ltd. (Regional TV Channel) | Apr 2011 – Sep 2011
Producer on the show Ke Bani Crorepati-Bhojpuri version of Who wants to be a Millionaire?
Film Script Writer @ Cartoon Network (owned by Ted Turner Network) | Jul 2009 – Jul 2010
Wrote Balla Bowl, India’s first animation feature film to have brand integration.
MBA (International Business) From KJ Somaiya Institute of Management Studies and Research
