Zonal Sales Head-South at Brillon Consumer Products Pvt Ltd (2025-04 – Present)
- Developed and executed regional sales strategies to increase market penetration and revenue growth.
- Managed team ASMs and TSIs, and consistently achieved high sales targets.
- Spearheaded "Project Nirmaan" (to change from the ROI support model to the 3P salesman model in urban areas) and "Project Gati" (to deploy infrastructure for accelerating rural penetration) to increase distribution.
- Expanded market share in Telangana from 45% to 52%, Karnataka from 13% to 15.3%, and Tamil Nadu from 23% to 29.3%.
- Monitored competitor activity to identify opportunities for market penetration and differentiation.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
- Introduced new products, HIF, Racquet, and TC, to the market, effectively managing launch campaigns and promotional activities.
- Mentored junior sales professionals, fostering a culture of continuous learning and professional development within the team.
- Conducted comprehensive product training sessions for sales staff, enhancing their knowledge and skills.
Head-Trade & Customer Marketing at Brillon Consumer Products Pvt Ltd (2023-01 – 2025-03)
- Orchestrated Channel & brand strategies for Brillon's portfolio, achieving 9% YoY growth
- End to End ownership of Full year Brand X Channel calendar from ideation to execution.
- Spearheaded successful Trade Marketing campaigns for AllOut, gaining 2% market share
- Managed a Trade Spend Budget of over ₹200 Cr and BTL budget of ₹30 Cr, optimizing allocation and enhancing ROI by 10%
- Led Sales IT and Analytics teams, developing data tools to enable field sales teams
- Designed and distributed impactful POS material for MT and TT channels, enhancing brand presence and consumer experience
- Developed training modules for TT and MT field sales teams, improving execution excellence
- Designed and implemented channel, customer, and portfolio strategies to maximize business growth and reduce channel conflicts
- Supervised a team of four marketing managers and spearheaded quarterly and annual sales incentive programs
Manager-Customer Marketing at Brillon Consumer Products Pvt Ltd (2020-01 – 2022-12)
- Managed and controlled TT trade spends, implementing and evaluating trade promotions to drive profitability
- Directed loyalty programs such as Titans Program (21% growth in FY'22) and Tejas Loyalty Program (20% growth target)
- Enhanced TT channel visibility through innovative merchandising solutions (e.g., visibility hangers for liquid electric and coils)
- Planned and executed GTM strategies for product launches, including All Out Coils, Baygon Max, and Mr Muscle Kitchen Cleaners
- Led cost optimization initiatives, including freight policy improvements and vendor negotiations, achieving higher ROI
- Introduced 'Ways of Working' initiatives to improve efficiency and effectiveness in field sales
ASM-Punjab, J&K at SC Johnson Products Pvt Ltd (2018-07 – 2019-12)
- Led sales in Punjab and J&K, managing a team of six TSIs
- Achieved 4% MS gain in LE and 10% overall business growth during tenure
Area Sales Manager-UP West at ITC Limited (2016-07 – 2018-06)
- Managed sales of personal care products, driving additional monthly sales through innovative channel strategies
- Established institutional wholesale and pharmaceutical channels, generating incremental sales of ₹25-30L and ₹15-20L, respectively
- Led successful new product launches, such as Engage Pocket Perfume (4.6% market share) and Savlon Hand Wash (15.9% market share increase within six months)
Area Sales Executive- J&K at ITC Limited (2013-07 – 2016-06)
- Managed sales for cigarettes and OFMCG categories across Udhampur and Srinagar
- Executed TM&D plans, achieving 100% primary and secondary targets while improving distributor ROI and infrastructure management
