Rahul Butail

With 10+ years of expertise in Integrated Marketing Sales, Field Marketing, Brand Solutions, Activation Campaigns, Social Media Management, Customer Acquisition, and Operations Management, I bring a wealth of cross-sector experience to the table. My career spans collaborations with various technology companies, assisting them in designing and implementing effective marketing solutions, conducting competitive benchmarking, and performing opportunity analysis. Most recently, I applied this strategic and operational expertise to build Serensa Healthcare from the ground up.

This venture involved creating its foundational marketing, sales, and brand strategy, providing me with direct, hands-on experience in navigating the complexities of the healthcare market. My broader skill set remains distinct and was honed through long-term engagements across the technology and healthcare sector, where I developed a proven ability to drive growth and market penetration for established organizations.

Business Head - Serensa Heath & Healthtech

(2024-06)

• Developed and implemented the company's core clinical-operational model, bridging hospital care and long-term independence to improve patient outcomes.
• Owned full-cycle commercial strategy, forging partnerships with hospital systems, payers, and medical tourism companies to drive scalable revenue growth by 45%.
• Drove international expansion by establishing tie-ups with embassies and overseas partners, facilitating international patient conversions.
• Acted as a key market educator, advocating for structured post-acute care via industry speaking, content, and community outreach.
• Oversaw rehabilitation delivery framework, ensuring high-impact, personalized plans that maximized patient functional recovery.

Co-Founder - Swarnim Organics

(2021-10 - 2024-03)

Successfully Co-founded and managed Swarnim Organics, a business focused on, Organic Cold Press Oils, Kangra Green Tea, sustainable farming solutions.

• Oversaw all aspects of the business, including operations, marketing, sales, and team management, achieving steady growth and profitability during its operation.
• Built strong relationships with suppliers, customers, and other stakeholders, ensuring high-quality service and customer satisfaction.
• Developed and executed innovative marketing strategies to enhance brand visibility and drive revenue.
• Gained hands-on experience in business development, financial management, and market analysis.
• Made the difficult decision to shut down due to unforeseen circumstances, but emerged with invaluable entrepreneurial and leadership experience.

Account Manager – National Accounts - HT MEDIA GROUP COMPANY (Formerly NewsCorp Media & Advisory) - New Delhi, India

(2018-10 - 2021-09)

• Conceptualized and established new IPs like TechCircle.Live and Business Transformation Summit & Awards leading to increase the company's revenue by 30%
• Promoted SaaS & Solution Sales to meet client's digital transformation goals
• Collaborated with top level management of various companies and efficaciously generated lucrative business opportunities resulting in revenue generation
• Created the GTM strategies to ensure business development and revenue generation for NewsCorp Media & Advisory
• Designed and Executed Marketing & Brand Solutions for tech companies
• Planned and Executed marketing solutions and strategies to ensure timely delivery of all campaigns
• Budget management to promote and execute events
• Maintained positive professional relationship with Clients like HPE, IBM, Dell, AWS, SAP, Salesforce, VEEAM, etc.
• Exceeded annual revenue quota given by NewsCorp Media & Advisory by 35%

Account Manager - (Regional Sales - North India) - IDC CENTER FOR CONSULTANCY AND RESEARCH - Gurugram, India

(2016-03 - 2018-10)

• Collaborated with internal and external stakeholders to generate new business opportunities and enhance the existing ones
• Created strategies to ensure maximum clientage and increased the overall business revenue by 20%
• Conceptualized and initiated emerging vendor programs to promote SMBs and generated revenue for IDC
• Executed and managed B2B marketing campaigns
• Concocting content and brand solution across multiple channels to promote events
• Exceeded annual revenue quota given by IDC by 27%

Sr. Executive Sales & Marketing - ALCHEMIST HOSPITALS PVT LTD - Gurugram, India

(2014-10 - 2016-02)

• Internal team coordination for sales and marketing
• National and International Marketing of hospital's product & services
• Coordination with international facilitators
• Building health partner tie-ups
• Planned and executed brand building strategies to promote the business across channels
• Conceived and managed events as a part of Corporate Social Responsibility

Post Graduate Diploma - International Business - Algol school of management and Technology (2011)

Master of Business Administration - Finance - Maharishi Markandeshwar University - Ambala, Haryana (2009 - 2011)

Master of Business Administration - Human Resources - Maharishi Markandeshwar University - Ambala, Haryana (2009 - 2011)

Bachelor of Arts - Economics - DAV College – Chandigarh (2006 - 2009)