Rahul Kaga

Category Management with a demonstrated history of working in the retail industry. Skilled in SAP, SQL, Microsoft Excel, Management, Microsoft Word, and Microsoft PowerPoint. Strong professional with a degree in management focused in Marketing and Strategy.

Assistant Manager - Category Management at Reliance Retail Limited (2023-08 – Present)

• Led end-to-end category strategy, buying and merchandising for a ₹50Cr+ handcrafted products portfolio across 400+ SKUs, translating consumer, market and craftsmanship insights into scalable category growth.
• Designed seasonal assortment and buying strategies across 4–6 annual launches, optimizing product mix, price architecture and depth to improve sales productivity per SKU by 12%.
• Identified category white spaces and growth opportunities through market, competitor and trend analysis; translated insights into differentiated collections and new-product priorities across 4 categories.
• Managed 10Cr+ OTB using sales, inventory, sell-through and ageing analytics, reduced 90+ day aged inventory by 15% while maintaining 51%+ intake margins and improving working-capital efficiency.
• Led cross-functional product development with 50+ artisan groups across 8 states, aligning Sourcing, Design and Merchandising teams to convert traditional craftsmanship into scalable products; launched 100+ new SKUs annually.
• Developed pricing, costing and margin frameworks across 80+ vendor/artisan relationships, using structured negotiations to balance customer value, supplier economics and category profitability.
• Built monthly category performance dashboards covering 15+ KPIs, converting commercial and product insights into buying, assortment and inventory actions that improved sell-through by 10%.

Marketing Intern at AMUL GCMMF (2022-06 – 2022-08)

• Conducted structured market research across 250+ retail outlets to evaluate brand positioning, service quality gaps, and competitive landscape.
• Applied SERVQUAL framework to identify and address demand friction points, contributing to a 10% increase in orders.
• Designed integrated marketing interventions informed by competitive benchmarking, resulting in 20% improvement in brand recall and 15% increase in sales.

Strategy and Marketing Associate at Exun Innovation LLP (2018-08 – 2019-12)

• Developed and executed a go-to-market (GTM) strategy for new product, driving 20% growth in customer acquisition.
• Scaled operator partnerships nationally and deployed fleet optimization analytics, achieving 40% Quarterly sales growth.
• Redesigned end-to-end acquisition funnel, improving conversion rates by 20% and accelerating revenue growth by 30%.

Master's in Business Administration – IRMA (2021 – 2023)

Bachelor's in Computer Engineering – Thapar University (2014 – 2018)