UK Country Manager – Marketing - Grasper Global (Skillmatics) - UK
(2026-07 - 2026-08)
- Directed strategy for the legacy portfolio (~80% of business, ~£12-13K/day ≈ ₹4.6-5Cr monthly) across Sponsored Products, Sponsored Brands, and Sponsored Display.
- Audited the account and found 30%+ wasteful spend in Auto campaigns and keyword cannibalization across ASINs in Toys, Games & Gifting; built a plan to improve account-level (CM2) and ASIN-level (CM1) profitability.
Ecommerce Specialist – Marketplaces - Fast&Up & Chicnutrix (Aeronutrix Sports Pvt Ltd)
(2025-08 - 2026-06)
- Managed ₹2Cr monthly ad spend across Amazon, Flipkart, Meesho, Nykaa, and BigBasket for a team of up to 2, reducing TACoS from 35% to 29% and ACoS from 58% to 46% via Amazon DSP and Amazon POC relationships during sale events.
- Scaled monthly revenue from ₹4.29Cr to ₹5.17Cr and paid revenue from ₹2.57Cr to ₹3.21Cr on a ₹1.5Cr ad budget.
Assistant Manager – Performance Marketing (International Business) - Brinton Pharmaceuticals Ltd.
(2023-12 - 2025-07)
- Led multi-market digital launches across UAE, USA, UK, Saudi Arabia, and Nepal via Amazon, Noon, and Walmart, driving rapid market penetration.
- Achieved a 214% increase in customer acquisition and 49% improvement in ROAS through strategic optimization across Meta, Google Ads, and Amazon DSP.
- Scaled key products to Top 20 Bestsellers on Amazon.ae (Sunscreen) using Helium 10, Quartile, and Brand Analytics for precise targeting.
- Reduced CAC by 18% in H2 by reallocating marketing budgets based on performance insights.
Assistant Manager – Consumer Marketing - Inzpera Healthsciences (Tata Group)
(2022-03 - 2023-12)
- Led the successful launch of a new consumer health brand, increasing sales by 43% and digital engagement by 150% through targeted brand positioning.
- Scaled key products to #1 in Cough & Cold, using Helium 10, and Brand Analytics for precise targeting.
- Directed end-to-end digital strategy on Meta and Google, collaborating cross-functionally with product, sales, and medical affairs to improve brand visibility and acquisition efficiency.
Senior Digital Marketing Executive - Pitambari Products Pvt. Ltd.
(2020 - 2022)
- Executed full-funnel digital acquisition strategies, improving conversion rates and expanding digital reach and retention.
- Optimized digital media budgets, driving higher ROI and cost-efficiency.
- Streamlined performance reporting and analytics workflows to enable data-driven decision-making.
Digital Marketer - Rolson Infotech Solutions
(2017 - 2020)
- Executed data-driven lead generation campaigns, improving response rates and conversion efficiency through audience research and persona segmentation.
