Rahul Koshti

Senior Marketing Leader with 20+ years of experience building and scaling luxury, premium, and high-value brands, with deep expertise in residential real estate marketing across developer-led projects. Proven track record in driving demand generation, inventory movement, and HNI/UHNI customer acquisition for residential portfolios across key markets. Expertise in design-led brand positioning, full-funnel integrated marketing, and HNI/UHNI customer acquisition, combining brand strategy, digital performance, ATL/BTL, CRM & lifecycle marketing, product marketing, and sales enablement.

Demonstrated success in driving revenue growth, optimizing CAC/ROAS/ROI, and leading high-performing teams and agency ecosystems through close collaboration with founders and senior leadership across Real Estate, Fashion, Jewellery, Modern Indian Art, Retail, FinTech, Insurance, Consumer Electronics, and Media.

AVP - MARKETING & BRANDING - TMW FINTECH PVT LTD. - Mumbai, India

(2018-12 - 2020-03)

Strategic Branding & Growth Marketing for Fintech Products

• Built and scaled the brand through an integrated GTM strategy, combining performance marketing, ASO, referrals, influencer partnerships, PR, OOH, and retail activations to drive brand trust, visibility, and growth.
• Scaled app adoption from 200K to 1.5M users, reducing CPL/CPA through creative optimisation, automation, and funnel improvements while strengthening brand recall.
• Led the Mumbai Metro 2-in-1 RSID Card launch, integrating co-branded OOH, digital amplification, and on-ground engagement, while ensuring consistent brand storytelling and creative execution.

AVP – MARKETING & BRANDING (SPECIAL PROJECT) - POLICY BOSS - LANDMARK INSURANCE - Mumbai, India

(2024-06 - 2024-12)

Leading Insurance Product Marketing and Client Acquisition Strategies for Health, Motor & Travel.

• Led end-to-end brand and marketing strategy across digital, offline, and partner channels, driving trust-led customer acquisition in a high-consideration category.
• Delivered ₹1,200 Cr+ revenue contribution through integrated brand building, performance marketing, CRM-led lifecycle programs, and sales enablement. Owned full-funnel acquisition and retention strategy, delivering 20% growth in new customer acquisition and improving CLV and repeat purchase.
• Optimised budgets, CAC/ROAS, and reporting frameworks, ensuring consistent messaging and seamless customer journeys in collaboration with leadership, product, and sales teams.

CONSULTANT - DIGITAL & GROWTH MARKETING - Mumbai, India

(2021-01)

Consulting on Digital & Growth Marketing Strategies | Luxury, Real Estate, Jewellery & Premium Consumer Brands

• Led brand strategy and stewardship for luxury jewellery, premium retail, and real estate portfolios, ensuring consistent brand expression across ATL, BTL, digital, OOH, and experiential activations for HNI and UHNI audiences.
• Drove 360° demand-generation programs across digital, CRM, influencer, events, and OOH, delivering ₹350 Cr+ in sales and improving lead-to-sale efficiency by 30%. Developed brand positioning and GTM frameworks for luxury launches, partnering with design and product teams to deliver design-led storytelling, supported by PR and curated experiential previews.
• Owned digital, e-commerce, and retail marketing, leading teams and agency partners to optimise ROI and strengthen long-term brand equity.
• Clients:- Agarwal, Avyukta Vedant, Amavi 303, Auction House (Real Estate, Automotive, Art, Jewellery & Watches)

DIRECTOR - DIGITAL MARKETING & CLIENT SERVICES - PRANAMYA DIGITAL MARKETING SOLUTIONS (AGENCY) - Mumbai, India

(2016-08 - 2018-11)

Agency focusing on Digital Marketing Strategy and Client Services. Founded and led a full-service digital marketing agency, building strong capabilities across SEM, Paid Social, Display, SEO, Content, and Social Media to drive scalable performance-led growth for luxury jewellery, real estate, and retail clients.

• Owned end-to-end client strategy and execution, integrating digital performance campaigns with offline activations, festival promotions, and retail events to maximise reach, engagement, and conversion.
• Managed media planning, campaign P&L, and ROI delivery, while building scalable teams, reporting frameworks, and client servicing processes to improve delivery quality, retention, and account growth.
• Clients: Kisna Diamond, Sadco Metal, Ekamph, Gurukul International School
• Real Estate Clients: Indiabulls Realty, Marathon Nextgen Realty, Agarwal Group, Poonam Developers, Ekta World.

ADVERTISING MANAGER - CLIENT SERVICES - APEX PRESS & PUBLISHING (PRINT MEDIA) - Muscat, Oman

(2014-03 - 2016-06)

Print Media Management and Client Services

• Managed luxury and premium brand advertising across newspapers, magazines, editorial features, brand inserts, and PR-led storytelling, delivering high-impact brand visibility across regional publications.
• Developed cross-media advertising solutions that integrated print, digital display, sponsored editorials, and events, while leading creative briefings, editorial alignment, and production timelines to ensure message integrity and visual consistency.
• Delivered 20% YoY sales growth and OMR 1.5M+ in annual ad revenue through structured account management, consultative client engagement, and ROI-driven performance reporting, driving campaign renewals and upsell.
• Clients:- Saud Bahwan, Suhail Bahwan, Khimji Group, Mercedes Benz, Sharaf DG, Extra, Jotun, Berger Paints, etc.

SR. MANAGER - MARKETING & CLIENT SERVICES - PROMOTEK GROUP / SAMSUNG GULF GROUP - Muscat, Oman

(2013-04 - 2014-02)

Brand Management and Market Analysis for Samsung

• Executed retail marketing, visual merchandising, and experiential activations for Samsung across malls and large-format stores.
• Led dealer branding, product demo events, and in-store storytelling to enhance perception of premium products.
• Coordinated with regional stakeholders and retail partners to ensure consistent brand execution.
• Supported new product launches through integrated offline marketing and customer engagement programs.
• Clients: Sharaf DG, Emax, Lulu, Carrefour, Extra, and Sarco.

MANAGER - SALES & MARKETING - EROS GROUP - Dubai, UAE

(2011-01 - 2013-01)

Consumer Electronics - White Goods

MANAGER - SALES & MARKETING - VIJAY SALES - Mumbai, India

(2004-09 - 2010-12)

Consumer Electronics - White Goods. Built a career foundation in consumer electronics retail through strategic promotions, product demos, and deep analysis of buyer behaviour to drive high-value customer conversions. Led sales and marketing for consumer electronics and white goods, managing channel partners, retail expansion, local marketing campaigns, dealer promotions, and in-store branding to drive market penetration, conversions, and revenue growth.

BBA - Mahatma Gandhi University (2005-01 - 2008-12)

MBA - MARKETING - Mahatma Gandhi University (2008-01 - 2010-12)