Rahul Kumar

Ads Operations Manager at Rqube Infotech Pvt Ltd (2022-09 – Present)

Campaign Setup & Trafficking: Led the execution and trafficking of complex ad campaigns across multiple platforms including Google Ads, Facebook Ads, Programmatic DSPs. Ensured all creatives, targeting settings, and budgets were correctly implemented.
Campaign Monitoring & Optimization: Regularly monitored campaign performance, optimizing targeting, bids, and creatives to improve CTR, CPC, and other KPIs
Ad Tech Expertise: Managed ad servers and DSP platforms (e.g., Google Campaign Manager, Sizmek.) to execute and optimize campaigns. Implemented real- time bidding strategies to maximize media spend efficiency.
Proficiently managed: end-to-end digital advertising campaigns across multiple biddable platforms such as DV360, Geospot and other DSPs (Demand-Side Platforms).
Developed and executed: various strategic campaigns including display, video, OTT and YouTube ads on DV360. Have run native, video, push and banner ads on diffrent SSP.
Budget & Bid Management: Managed media budgets exceeding. and developed bidding strategies that optimized budget allocation across various ad platforms.
Quality Assurance: Ensured all campaigns were QA'd for technical accuracy, ensuring correct tracking implementation

Senior Ads Operations Executive at Inbox Matters Digital (2020-01 – 2022-07)

Campaign Setup & Execution: Responsible for the trafficking and setup of campaigns on various platforms including Google Ads, Facebook Ads, and LinkedIn, ensuring campaigns were launched on time and within budget.
Client Collaboration: Worked with account managers and clients to define campaign objectives and key performance indicators (KPIs), creating tailored strategies to meet those goals.
Analytics & Performance Tracking: Utilized Google Analytics and Excel to generate reports and provide detailed insights to clients on performance metrics, including clicks, impressions, conversions, and ROI.
Optimization & Troubleshooting: Monitored live campaigns, making adjustments to optimize for performance. Worked with technical teams to troubleshoot and resolve any campaign discrepancies or technical issues.
Media Buying Strategy: Assisted in developing media buying strategies, ensuring optimal allocation of budgets across digital channels to meet KPIs.
Cross-Functional Support: Coordinated with creative and tech teams to ensure ad creatives were correctly formatted, optimized for platform standards, and aligned with campaign goals.
Quality Assurance & Compliance: Ensured campaigns were set up with correct tracking codes and tags, validating that all reporting mechanisms were functioning accurately.

Ads Operations Executive at MaanTech Technologies (2018-04 – 2019-12)

Campaign Setup & Execution: Responsible for the trafficking and setup of campaigns on various platforms including Google Ads, Facebook Ads, and LinkedIn, ensuring campaigns were launched on time and within budget.
Client Collaboration: Worked with account managers and clients to define campaign objectives and key performance indicators (KPIs), creating tailored strategies to meet those goals.
Cross-Functional Support: Coordinated with creative and tech teams to ensure ad creatives were correctly formatted, optimized for platform standards, and aligned with campaign goals.
Budget & Bid Management: Managed media budgets exceeding. and developed bidding strategies that optimized budget allocation across various ad platforms.
Quality Assurance: Ensured all campaigns were QA'd for technical accuracy, ensuring correct tracking implementation

About