Rahul Kuncha

Results-driven Amazon Advertising & Ecommerce professional with 7+ years of specialized experience managing high-growth Amazon brands across international marketplaces. Proven track record of managing advertising and scaling brands. Expert in AI-powered Amazon advertising, advanced PPC optimization, catalog growth, and data-driven decision-making.

Strong experience in leading teams, developing profitable advertising strategies, and leveraging automation platforms to improve ACoS, TACoS, ROAS, sales, and profitability.

Sr. Amazon Operations Manager - First Page Consultants

(2024-12)

Amazon Advertising & Growth Management and E-commerce Operations & Account Management

• Develop and execute comprehensive Amazon advertising strategies across Sponsored Products, Sponsored Brands, Sponsored Display, and advanced audience targeting.
• Manage end-to-end PPC operations focusing on sales growth, profitability, ACoS reduction, ROAS improvement, and TACoS optimization.
• Monitor daily campaign performance and optimize bids, budgets, placements, and targeting using data-driven insights.
• Implement AI-powered bid optimization strategies using platforms like Pacvue, Adbrew, Quartile, and automation tools.
• Analyze search term reports and perform keyword harvesting, negative keyword optimization, and search query expansion.
• Manage advertising budgets and allocate spend effectively to maximize ROI and overall account growth.
• Manage complete Amazon account operations including catalog management, listing optimization, and marketplace compliance.
• Optimize product titles, bullet points, descriptions, backend search terms, and A+ Content to improve organic ranking and conversion.
• Monitor listing health, resolve suppressed listings, indexing issues, variation problems, and content-related errors.
• Manage Buy Box performance, pricing strategy, and fulfillment coordination.
• Prepare business reports, performance dashboards, and strategic growth plans for clients.
• Collaborate with design, operations, and sales teams for successful product launches and long-term brand growth.
• Lead and mentor PPC executives, conduct account audits, and train teams on Amazon advertising best practices.

Manager - Amazon PPC - Growth Gurus

(2023-12 - 2024-10)

• Managed end-to-end Amazon PPC campaigns for multiple brands across Amazon US, Canada, UK, and India marketplaces.
• Planned, launched, and optimized Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Conducted advanced keyword research, competitor analysis, market research, and search term mining using Helium 10 and Brand Analytics.
• Planned, launched, and optimized Amazon DSP campaigns across Display, Video to improve brand awareness, audience reach, and customer acquisition.
• Built and managed audience segments using Amazon first-party audiences, remarketing, lifestyle, and in-market targeting, while monitoring key KPIs such as ROAS, CTR, VCPM, and conversion rate.
• Analyzed DSP campaign performance and collaborated with clients to optimize creatives, audience strategies, and budget allocation, driving improved campaign efficiency and full-funnel performance.
• Managed campaign structure, keyword segmentation, match type strategies, ASIN targeting, and competitor conquest campaigns.
• Performed daily bid adjustments, budget optimization, placement optimization, and campaign scaling.
• Implemented automated bidding rules and performance monitoring using Amazon PPC automation tools.
• Evaluated ASIN-level performance and created strategies to improve visibility, conversion rates, and sales.
• Forecasted inventory requirements based on sales trends and advertising performance.
• Managed A+ Content strategy, product launch planning, and ranking improvement strategies.
• Conducted monthly business reviews (MBRs) with clients highlighting KPIs, growth opportunities, and strategic recommendations.
• Guided PPC executives and reviewed campaign performance to ensure achievement of business goals.

Manager - E-commerce (Amazon Ads) - I Trend Solutions

(2022-11 - 2023-11)

• Managed complete Amazon marketplace operations including advertising, catalog management, inventory planning, and product performance analysis.
• Created and optimized Amazon PPC campaigns aligned with sales and profitability targets.
• Conducted detailed keyword research, competitor tracking, and market analysis using Helium 10.
• Optimized bids, budgets, placements, and keyword strategies to improve campaign efficiency.
• Managed product listings, variation structures, and catalog optimization for better visibility and conversion.
• Identified best-performing and underperforming ASINs based on sales trends, reviews, ratings, and customer feedback.
• Prepared weekly and monthly performance reports with actionable insights.
• Managed inventory forecasting and replenishment planning to avoid stock-outs during high sales periods.
• Coordinated with cross-functional teams to support product launches and promotional campaigns.

Campaign Manager - Amazon Ads - Asteroidx Pvt Ltd

(2021-06 - 2022-11)

• Managed Amazon PPC campaigns for international clients with focus on revenue growth and profitability.
• Developed campaign structures based on brand goals, product lifecycle, and competitive analysis.
• Managed Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Conducted extensive keyword research, competitor analysis, and market intelligence using Helium 10.
• Optimized keyword bids, budgets, placements, and targeting to improve campaign performance.
• Regularly analyzed advertising KPIs including impressions, CTR, CPC, conversion rate, ACoS, TACoS, and ROAS.
• Added high-performing search terms and eliminated wasteful spend through negative keyword strategies.
• Prepared weekly and monthly client reports with detailed insights, recommendations, and growth opportunities.
• Maintained campaign budget control and ensured efficient ad spend utilization.
• Worked closely with account managers and clients to implement growth strategies.

Digital Marketing Executive - RE Business Solutions

(2018-11 - 2021-03)

• Managed Amazon Ads and Google Ads campaigns for various product categories.
• Planned, created, launched, and optimized PPC campaigns based on business objectives.
• Conducted daily keyword research and optimization to improve ad performance.
• Monitored campaign KPIs including impressions, clicks, CTR, CPC, conversion rates, and ROI.
• Performed competitor research and market analysis to identify growth opportunities.
• Managed campaign budgets, bid adjustments, and keyword optimization strategies.
• Generated weekly and monthly reports with performance analysis and optimization recommendations.
• Worked with SEO, content, and marketing teams to improve overall digital visibility.

Verification Associate & Team Lead - Dataflow Group Pvt Ltd

(2013-08 - 2018-10)

• Led a team of 8 members and ensured timely completion of verification processes and client deliverables.
• Managed employment, education, reference, and licensing verification processes.
• Coordinated with domestic and international clients through calls, emails, and documentation.
• Conducted quality assurance checks and reviewed reports prepared by team members.
• Maintained service quality standards and achieved daily, weekly, and monthly operational targets.
• Trained new team members and supported process improvement initiatives.
• Prepared detailed verification reports and ensured accuracy before client submission.

Bachelor of Commerce - B.Com - RGR Siddhanthi Degree College