Rahul Rawat

I am a Digital Marketing Professional with 4+ years of experience specializing in SEO, SEM, Google Ads, Meta Ads, performance marketing, e-commerce, Shopify, email marketing, and conversion rate optimization. I have experience managing and optimizing digital campaigns focused on increasing traffic, conversions, sales, and ROI.

My experience includes managing Google Ads and Meta Ads campaigns, SEO strategies, GA4 and Google Tag Manager tracking, Shopify optimization, email marketing, social media marketing, landing page optimization, and performance reporting. I have increased organic traffic by 140% through SEO strategies and have worked with e-commerce businesses across furniture, fashion, skincare, supplements, home essentials, and other industries.

I am comfortable working independently, managing multiple projects, analyzing marketing data, testing strategies, and continuously optimizing campaigns based on performance. I am currently open to remote, freelance, and digital marketing opportunities where I can help businesses grow their online presence and generate measurable results.

Digital Marketing & E-Commerce Specialist | 4+ Years

Managed and optimized digital marketing and e-commerce activities for online businesses, with a focus on SEO, Google Ads, Meta Ads, Shopify, CRO, email marketing, analytics, and performance optimization.

Key responsibilities and achievements:

• Managed and optimized Google Ads and Meta Ads campaigns focused on conversions, sales, and ROI.

• Conducted audience research, campaign targeting, bidding optimization, creative testing, and performance analysis.

• Increased organic traffic by 140% through SEO strategies and ongoing website optimization.

• Managed Shopify stores, including product optimization, website improvements, UX enhancements, and basic website updates.

• Planned and executed email marketing campaigns and automation using platforms such as Klaviyo and Mailchimp.

• Implemented and managed GA4, Google Tag Manager, and Google Ads tracking to improve marketing measurement and reporting.

• Used Google Analytics, Search Console, Looker Studio, Microsoft Clarity, Hotjar, Ahrefs, SEMrush, and Screaming Frog for analysis and optimization.

• Worked on conversion rate optimization, landing page improvements, funnel optimization, and audience/product research.

• Created marketing assets and content for paid advertising, social media, email campaigns, and e-commerce websites.

• Prepared performance reports and used data-driven insights to identify opportunities for improvement.

• Worked independently with multiple clients and projects in remote and freelance environments.

• Google Analytics Individual Qualification

• Google Ads Measurement Certification

• SEO Certification. HubSpot Academy

• Digital Marketing Certification

• AI-Powered Shopping Ads Certification

• Conversion Optimization Certification