Lead Game UI/UX Designer at Games2Win (2024-01 – Present)
- Led end-to-end feature design across top casual mobile games with 100M+ combined downloads, partnering with Product, Engineering and Production teams from concept through release.
- Defined and maintained a component-based design system used across multiple titles, reducing inconsistency and speeding up developer handoff.
- Redesigned onboarding, store, and live-event experiences using player feedback and usability evaluations to improve game quality and reduce user friction across live products.
- Collaborated daily with developers, artists, and producers in an agile production environment, translating business requirements into user-centred interfaces.
- Conducted heuristic reviews and gathered player feedback to identify UX friction points and prioritise improvements across live features.
- Mentored junior designers through design reviews, establishing quality standards and critique culture within the team.
Game UI/UX Designer at Games2Win (2023-01 – 2024-12)
- Work on Driving Academy, School Bus Simulator Drive 3D, and Decisions with over 40 Million Downloads.
- Created wireframes, interaction flows, and high-fidelity mockups in Figma for new features and live operation events.
- Analysed player feedback, app store reviews, and gameplay experience to identify quality issues and recommend product improvements for live games.
- Built interactive prototypes to communicate design intent to developers and stakeholders before implementation.
Founder/CEO at 1UP Academy (2021-01 – 2023-12)
- Founded and led a 10-person edtech startup from concept to launch, owning product direction, brand identity, and team operations.
- Defined product strategy, prioritised roadmap decisions, managed stakeholder relationships, and led operational execution across design, engineering, and business functions.
- Led cross-functional execution across product, design, content, and technology teams to deliver new platform capabilities and business initiatives.
Game Level Designer at Rendered Ideas (2020-01 – 2020-12)
- Created Levels for the Game "Strike Force - 1945 War" with over 10 Million Downloads.
- Design and implemented enemy patterns and new enemy mechanics.
- Play tested the levels for balancing the difficulty.
Game Designer at Dumadu Games (2019-01 – 2020-12)
- Created Game Design Documents for Hyper-casual and Trivia games.
- Created Mockups and Wireframes for mobile games.
