
Raj Prasad
GENERAL MANAGER – HEAD of OPERATIONS | SCM | LOGISTICS | E-COMMERCE
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About
Accomplished Supply Chain & Operations Leader with 20+ years of experience across E-commerce, FMCG, Grocery, Retail, Books, Fashion, Life Style, Footwear and Pharma. Track record of delivering business transformation, cost optimization, automation, inventory excellence and customer service for Amazon, Walmart, Reliance {Netmeds, Milk Basket, Jio Mart} and RK Group {Westbury, NIKE Partner}.
Experience
General Manager – Supply Chain at Westbury (NIKE Partner) (2025-01 – Present)
- Leading end-to-end marketplace SCM Logistics operations (< 6 Hrs - O2S, S2D, < 2 Days O2D)
- Maintaining warehouses WaaS cost < 2.5% and customer return loss below 0.8% NSV
- Proactively handling Delivery Disputes & Non-Delivered Disputes (LiT) @ 100% accuracy
- Business scalability through an organic operating structure by conducting weekly and monthly reviews with Marketplace channels and WaaS partners
General Manager – Supply Chain at Repro India (2024-01 – 2025-01)
- Led B2B, B2C (Amazon, Flipkart, FBA & FBF) and D2C (Book Scape) E-commerce operations
- BAU and Peak/Sale days handled with 100% CPT and 93%+ OTIF
- FTL (B2B) used Optimistic cost Local with ≤ ₹5 per KG and Outstation with ≤ ₹10 per KG
- Achieved 99.5%+ inventory accuracy while annual W2W audit
- Handled 3PL operations with EBITDA positive on all our clients with per Unit base and Cost-Plus models
- Established TMS (Clickpost) for B2B & D2C business efficiency
Senior Manager – Strategy, Projects & Operations Excellence at Reliance (2019-01 – 2023-01)
- Managed 50+ FC/DCs, 15 hubs and 1000+ vans, Last mile delivery SLA achieved 98.5%
- Improved fill rate from 86% to 98% through Akshaya Patra Strategy
- Reduced shrinkage to ≤ 1% from 3.5% by POC's implementation and operations efficiency
- Introduced HHT (Digital Device) usage with Ship Station (OMS), RWOS & Addverb (WMS)
Manager – Fulfilment Centre & Last Mile at Amazon India (2015-01 – 2018-01)
- Achieved Last Mile KPI score card 100% CPT; > 96% DEA; 92% FDDS; 60% EMD; 85% FTPS
- Managed 100+ Off-role DA's, 200+ IHS stores, 10+ SLSP vendors
- Handled 2.6 lakh units Outbound during AGIFS in Fulfilment Center
Deputy Manager – B2B Store at Walmart (Best Price) (2012-01 – 2014-01)
- Led B2B Store operations as pan India role model
- Handled hassle-free store anniversary sales
- Thrice achieved 3+ Cr single day sales without errors
- Highest membership enrollments pan India wise 78K
Supervisor/BOS at Tanishq (2009-01 – 2011-01)
Executive at Big Bazaar (2007-01 – 2008-01)
Education
MBA – Osmania University
