Raj Prasad

Performance Marketer - Rpian Tech Lab - Punjab / Work From Home

(2025-07)

Managed Google Ads and Meta Ads accounts for multiple clients across diverse industries including fashion, technology, and furniture.
Handled end-to-end campaign management for notable brands such as DJK International, The Cross App, and The Modern Furniture Company.
Developed and executed paid advertising strategies tailored to each client's business goals, target audience, and budget.
Monitored and optimized campaign performance regularly to improve ROAS, reduce cost per acquisition, and maximize overall ROI.
Set up conversion tracking and implemented analytics using GA4 and Google Tag Manager to measure campaign effectiveness.
Built and tested high-converting ad creatives and landing pages to improve click-through rates and lead generation.
Conducted audience research and segmentation to refine targeting and improve ad relevance across Google and Meta platforms.
Provided clients with regular performance reports and actionable insights to support data-driven decision making.

Senior Associate - Pixelpay Media PVT LTD - Gurgaon

(2022-07 - 2025-06)

Managed Google Ads campaigns for affiliate products with monthly budgets ranging from $10K–$20K, consistently achieving strong ROAS and positive ROI. Generated Revenue ~$70K-$80k.
Developed and optimized high converting landing pages for affiliate campaigns, improving sales and lead generation.
Monitored ad performance through analytics tools and implemented data-driven adjustments to boost conversions while reducing acquisition costs.
Directed SEO strategies for in house micro niche blogging websites, improving search rankings and organic traffic growth.
Executed comprehensive keyword research to uncover profitable opportunities for content and ad targeting.
Optimized website content to enhance visibility, engagement, and search relevance.
Built high-quality backlinks to strengthen domain authority and improve ranking performance.
Adapted SEO and SEM strategies to align with ongoing search engine and advertising platform updates.

SEO Specialist - Skug Insights PVT LTD - Noida / Work From Home

(2022-03 - 2022-06)

Managed in-house and client websites using SEMrush, Ahrefs, Google Search Console, and Google Analytics to monitor performance and improve rankings.
Implemented Local SEO strategies, optimizing Google Business Profiles, local citations, and location-based keywords to boost visibility in local searches.
Monitored search engine results and traffic trends, applying data-driven optimizations to strengthen organic presence.
Developed on-page SEO strategies and executed link-building campaigns to increase website authority.
Planned and managed Google Ads campaigns, optimizing ad spend, targeting, and performance to maximize ROI.

Senior SEO Executive - Woodenstreet PVT LTD - Jaipur

(2021-01 - 2022-03)

Managed and monitored search engine rankings using Google Search Console, Google Analytics, SEMrush, and Ahrefs to track performance and identify opportunities.
Conducted SEO research and optimized existing web content to improve search visibility and engagement.
Developed marketing content and executed link-building strategies to enhance website authority.
Created new pages targeting high-traffic keywords to maximize organic reach and increase website traffic.
Performed competitor analysis using Ahrefs and SEMrush to refine SEO strategies and stay ahead in search rankings.

SEO Executive - Pmkk Gems PVT LTD - Jaipur

(2019-02 - 2021-01)

Conducted keyword research with SEMrush and Google Search Console to optimize category pages.
Executed link building and on-page SEO improvements for better search performance.
Coordinated with online communities to support digital marketing initiatives.
Created SEO driven content strategies to increase visibility and engagement.
Assisted in managing Google Ads and Meta Ads campaigns to boost reach and ROI.

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