Rajasekaran Raja

Results-driven Regional Sales Manager and Channel Management professional with 15+ years of experience in IT Hardware Sales, Technical Sales, Business Development, Channel & Distribution Management, Key Account Management, and Team Leadership. Proven track record of driving revenue growth across B2B, corporate, manufacturing, automation, education, healthcare, government, system integrators, distributors, and channel partner ecosystems. Experienced in OEM, ODM, and JDM engagements, customized hardware solutions, Go-to-Market (GTM) strategy, sales pipeline management, CRM, territory expansion, partner development, and key account management.

Strong background in Mini PCs, Motherboards, All-in-One PCs, Thin client, Workstation, Commercial PCs, Monitors, Accessories, Gaming Products, Networking, and IT peripherals. Recognized for building strong partner relationships, mentoring sales teams, executing product launches and dealer programs, developing new business opportunities, and consistently delivering regional sales targets.

Regional Sales Manager – South India at ELITE GROUP COMPUTER SYSTEMS CO., LTD. (ECS), TAIWAN (2024-02 – Present)

• Lead regional sales and business development for ECS Mini PCs, Motherboards, and All-in-One PCs across South India.
• Manage OEM, ODM, and JDM engagements, developing customized hardware solutions aligned with partner and customer requirements.
• Drive channel sales, distributor coordination, partner development, stock planning, and regional business operations.
• Develop and execute GTM strategies to expand market penetration and generate new business opportunities.
• Manage relationships with system integrators, corporate customers, manufacturers, automation companies, distributors, education, medical and channel partners.
• Mentor distributor sales teams and executives (11 members), improving sales execution, pipeline visibility, partner engagement, and business performance.
• Manage sales pipelines, forecasts, CRM practices, and customer engagement activities to support revenue growth and retention.
• Lead product launches, dealer meets, technical training sessions, product demonstrations, exhibitions, and marketing initiatives.
• Support product evaluations, technical presentations, demonstrations, and solution discussions for prospective customers and partners.
• Develop strategic relationships with key accounts to generate repeat business and long-term revenue opportunities.
• Conduct market intelligence and competitor analysis to identify emerging opportunities, customer requirements, pricing trends, and product demand.
• Present market insights and business updates to Country Head and Asia Head leadership to support strategic decision-making.
• Consistently execute regional sales strategies and contribute toward achievement of business targets.

Channel Sales Executive at LOGITECH INDIA / DENAVE INDIA PVT. LTD (2022-01 – 2024-02)

• Managed sales and channel operations for Logitech Essentials and Gaming products across the assigned territory.
• Developed and managed relationships with Channel Partners, System Integrators, distributors, and key accounts.
• Consistently delivered approximately ₹60+ lakh monthly sales through structured regional sales strategies and partner development.
• Expanded the regional partner network by identifying new business opportunities and on boarding potential channel partners.
• Strengthened partner capabilities through product training, technical enablement, pricing support, and joint customer engagements.
• Worked closely with distributors and internal stakeholders to maintain product availability and ensure efficient channel operations.
• Supported enterprise and government opportunities through System Integrators, contributing to revenue generation.
• Analysed market trends, customer requirements, competitor activity, and product demand to identify new opportunities.
• Executed brand visibility initiatives through Logitech kiosks, self-stands, wall branding, and vinyl name boards across channel locations.
• Supported partners in customer engagement, product positioning, demonstrations, and order conversion.

Area Sales Manager at HP INDIA PVT. LTD. / XYLEM RESOURCE MANAGEMENT PVT. LTD (2018-06 – 2021-12)

• Managed sales and channel operations for HP Commercial Laptops, Desktops, All-in-One PCs, Workstations, Commercial Monitors, and Accessories.
• Managed Channel Partners and System Integrators and supported stock planning and procurement through regional distributors.
• Achieved monthly sales volumes of approximately 600 laptops/desktops/AIOs, 750 monitors, and accessories worth around ₹35 lakh.
• Developed strong relationships with channel partners and key accounts within the Ritchie Street electronics market.
• Supported System Integrators in government tenders, enterprise opportunities, and specialized customer requirements.
• Conducted regular market visits to existing key partners and System Integrators while developing new partner relationships.
• Conducted joint customer visits with partners to support product presentations, requirement analysis, and order conversions.
• Provided technical and product updates to partners to improve product knowledge and sales conversion.
• Managed partner queries, commercial requirements, product availability, pricing updates, and vendor-related escalations.
• Shared updated price lists and product information with Channel Partners and System Integrators.
• Executed regular WhatsApp-based product EDM and promotional communication to strengthen partner engagement.
• Collected and analysed market intelligence and shared business insights with reporting managers.
• Maintained strong communication and relationship management with distributors, System Integrators, channel partners, and end customers.

Area Sales Manager at RASHI PERIPHERALS PVT. LTD (2017-04 – 2018-05)

• Managed sales and business development for Logitech, Belkin, ADATA, ECS Motherboards, and ASUS Networking products.
• Developed Channel Partners, System Integrators, and retail networks across Chennai and North & South Arcot.
• Executed territory sales and marketing strategies to increase brand visibility, partner engagement, and revenue.
• Promoted Belkin products through key retail accounts, including Poorvika, across Tamil Nadu.
• Identified and onboarded new channel partners to expand market coverage.
• Provided technical, commercial, and product support to partners to maximize sales opportunities.
• Strengthened relationships with distributors, retailers, System Integrators, and key accounts.

Territory Manager at LINK TELECOM PVT. LTD (2016-03 – 2017-03)

• Managed channel sales for Digisol Networking products across the assigned territory.
• Developed and implemented sales strategies to improve revenue and accelerate ageing-stock clearance.
• Built strong relationships with Channel Partners and System Integrators through regular business engagement.
• Conducted joint customer visits and supported partners in converting business opportunities.
• Identified new market opportunities and expanded the channel partner network.
• Coordinated with internal teams to address partner requirements and improve sales performance.

Territory Manager at SAGAR COMPUTERS (2011-06 – 2016-02)

• Managed territory sales, channel development, partner relationships, and business growth across the assigned markets.
• Successfully introduced and developed SACO products within the Ritchie Street market through product demonstrations and partner education.
• Developed market awareness and product demand among Channel Partners and Mobile Outlets.
• Promoted ASUS Networking and ASUS Monitor products through product demonstrations and partner engagement.
• Managed day-to-day partner enquiries, service requirements, and business support.
• Developed marketing and promotional materials to support product visibility and sales growth.
• Managed relationships with Channel Partners, System Integrators, and Mobile Outlets.
• Identified partner requirements and provided appropriate commercial and technical support.
• Contributed to territory growth, brand development, customer satisfaction, and long-term partner relationship

Master of Business Administration in MBA pursuing