Deputy General Manager – Zonal Sales Manager (North India) - TAFE Motors Tractors Limited - North India
(2012-02)
Heading sales operations across North India while driving dealer development initiatives and expanding the company's market presence across multiple states.
- Defined dealer development guidelines and successfully implemented standardized channel development practices across India to improve network quality and long-term business sustainability.
- Led monthly and quarterly business reviews with the National Sales Head, analysing regional performance, identifying growth opportunities and implementing corrective action plans for focus states.
- Designed and delivered structured capability-development programmes covering dealer viability, enquiry management, conversion improvement, dealer hygiene, manpower development and profitability enhancement for company teams and dealer partners.
- Successfully turned around Delhi NCR and Haryana business through commercial policy changes and focused market development initiatives.
- Spearheaded the company's participation in the Jal Jeevan Mission across Uttar Pradesh by ensuring registration of three OEAs, building relationships with infrastructure companies and government officials, resulting in business generation of more than 15,000 Silent Gensets during the last two financial years.
- Established operational systems and business procedures for Uttar Pradesh and Uttarakhand that became the first structured operating framework for Silent Genset business within the company.
- Established international business operations by appointing three channel partners in Nepal serving Banking and Retail sectors.
- Developed long-term business relationships with dealers, institutional customers and key stakeholders to strengthen market presence, improve customer retention and support sustainable business growth across the region.
- Strengthened retail financing ecosystem through partnerships with Kotak Mahindra Bank, L&T Finance, Cholamandalam Finance and regional rural banks to improve customer financing and retail sales.
- Implemented 100% enquiry scanning and structured business review mechanisms across dealerships to improve conversion efficiency and commercial governance.
- Received the prestigious Chairman's Award (2025) and the Best Region in India Award for three consecutive years (FY 12-13, FY 13-14 and FY 14-15).
Manager – Eastern & Central Uttar Pradesh - New Holland Fiat(india) Pvt Ltd. - Eastern & Central Uttar Pradesh
(2006-04 - 2012-02)
Established New Holland as a major tractor brand across Eastern Uttar Pradesh by expanding dealer capability, strengthening market presence and executing focused sales initiatives.
- Successfully transformed Allahabad office from a declining business unit into the highest-growth office in India through disciplined execution and market expansion strategies.
- Received the company's prestigious "Best of Best" Award in 2008 for outstanding business performance.
- Successfully launched the 3032, 3037, 3600-2 and New Driveline Series through demonstrations, road shows, customer engagement programmes and competitive positioning.
- Developed strategic finance partnerships with Kashi Gomti Gramin Bank while expanding business in Ballia, Allahabad, Raebareli, Azamgarh, Pratapgarh, Akbarpur and Kannauj.
Territory Manager - Mahindra & Mahindra Ltd
(2004-09 - 2006-04)
- Implemented Mahindra Sales System including enquiry management, sales analytics and dealer performance monitoring.
- Enhanced market share by strengthening dealer network, implementing sales forecasting, implementing target-based incentive programmes and optimizing retail finance utilization.
- Developed new dealerships in Basti district and coordinated training programmes for dealer sales teams.
Sales Engineer - KSB Pumps Ltd - Eastern and Central Uttar Pradesh
(2000-11 - 2004-09)
- Delivered average annual sales growth of 40% while expanding dealer network across Eastern and Central Uttar Pradesh.
- Successfully launched low-cost pump portfolio and strengthened institutional business through UP Jal Nigam, UP Jal Sansthan and Nagar Nigam partnerships.
Sales Officer - Usha Informatics Pvt Ltd - Delhi and Uttar Pradesh
(1998-07 - 2000-10)
- Handling dealer network in Delhi and Uttar Pradesh.
