Rajeev Tripathi

Results-driven media executive with 21 years steering P&L, revenue growth, and cross-functional teams across India's top print groups. Proven track record scaling ad sales, restoring unit profitability, and delivering operational excellence at scale.

General Manager – Group Head All - Business Operations & Revenue - HT Media Group (India) - Gorakhpur, Uttar Pradesh

(2025-06)

Unit-level leadership with complete accountability for business operations, strategic planning, and unit leadership within India's premier media conglomerate.

• Lead P&L and business strategy across diverse units at HT Media Group, directly managing teams of 15–20 with full revenue accountability
• Drive top-line growth by integrating print advertising, digital media, and BD initiatives across Government, Real Estate, Education, and National Accounts
• Negotiate high-value media contracts optimizing service delivery and cost efficiency while streamlining cross-functional execution workflows

Assistant General Manager & Unit Head – Ad Sales - DB Corp Ltd. - Sagar, Madhya Pradesh

(2024-12 - 2025-05)

Profit center management with sales strategy formulation and cross-functional team leadership within competitive media production unit.

• Directed end-to-end P&L for Sagar Unit at DB Corp, restoring profitability through decisive leadership and real-time strategy adaptation
• Chaired sales review meetings aligning cross-functional teams, resolving bottlenecks, and accelerating campaign turnaround times
• Built and mentored high-performing sales teams against data-driven targets, delivering consistent year-over-year revenue growth

Assistant General Manager & Unit Head – Administration - Naidunia - Jabalpur, Madhya Pradesh

(2019-05 - 2024-11)

Comprehensive administrative and sales operations oversight delivering consistent business growth, optimizing resource allocation, and spearheading talent integration for 150+ employee unit.

• Managed P&L and administration for a 150+ employee unit at Naidunia, achieving sustained profitability across the 2019–2024 transformation period
• Implemented cost-cutting measures during COVID disruptions — optimized manpower, enabled remote operations, and brokered competitor tie-ups to reduce production costs
• Drove cross-functional alignment across marketing, editorial, HR, and finance, standardizing performance reviews and budget controls

Senior Manager – Media Solutions Head - Amar Ujala Publication Ltd. - Kanpur

(2018-07 - 2019-05)

Led regional media solutions division driving top-line revenue and optimizing advertising campaigns.

• Directed media solutions generating annual revenues exceeding INR 15 crore, leading integrated advertising campaigns and key advertiser partnerships

Senior Manager & Regional Marketing Head - Naidunia - Bhopal

(2016-05 - 2018-06)

Executed regional marketing strategy with accountability for client acquisition and business expansion.

• Led regional marketing campaigns across multiple markets, expanding client base and maximizing ROI through multi-channel media promotions

Manager – Media Marketing Head - Hindustan Media Ventures Ltd. - Kanpur

(2011-12 - 2016-05)

Led media marketing and business development for Kanpur and Jhansi regions.

• Managed media marketing across upcountry markets driving ad and circulation sales; recognised with two Individual Excellence Awards (2012, 2013)

Deputy Manager – Marketing (UPC) - Jagran Prakashan Ltd. - Kanpur

(2010-01 - 2011-12)

Managed regional marketing across multiple upcountry districts with end-to-end oversight.

• Executed cross-district marketing campaigns and competitor monitoring; awarded Best Supervision & Monitoring Award (FY 2010–11)

Executive – Media Marketing - Amar Ujala Publication Ltd. - Kanpur

(2007-06 - 2009-12)

Managed media marketing and sales operations across eight upcountry districts.

• Generated consistent regional ad revenue across eight districts through tailored client solutions and local agency partnerships

Officer – Marketing - Jagran Prakashan Ltd. - Kanpur

(2005-01 - 2007-05)

Executed district-level marketing initiatives across four Kanpur upcountry districts.

• Executed district-level advertising strategies, managed client accounts, and consistently met monthly revenue targets across assigned markets

Master of Arts - Bundelkhand University (2002) Jhansi, Madhya Pradesh