Digital Marketing Lead at Tata Consultancy Services (2022-06 – Present)
- Successfully formulated and implemented comprehensive global SEO marketing strategies scaled across more than 40+ international markets.
- Led comprehensive SEO and digital demand generation campaigns for a top-tier global toy and game manufacturer in the US market, driving a 22% YoY revenue increase and a 30% lift in organic traffic.
- Strategize and manage all core digital marketing verticals including enterprise-level SEO, SEM/PPC, email automation, and performance campaigns.
- Architected multi-faceted marketing funnels and automated email nurture tracks tailored to specific buyer personas to accelerate sales conversion.
- Partnered with the content team to amplify cross-channel content strategies, increasing targeted user engagement by 65%.
Digital Marketing Lead at ProcessMAP (2021-03 – 2022-05)
- Concepted, built, and launched a custom, in-house SEO tool designed to track performance metrics, automate technical audits, and continuously improve organic search results.
- Oversaw all aspects of multi-channel digital marketing campaigns, utilizing marketing databases, display advertising, CRM workflows, and performance analytics.
- Deployed a highly structured lead scoring analysis and funnel optimization approach that drove a 35% increase in Marketing Qualified Leads (MQLs) and boosted total pipeline value by over 70%.
- Assisted in orchestrating Go-to-Market (GTM) frameworks and Account-Based Marketing (ABM) strategies to effectively nurture high-value accounts, accelerating lead acquisition by 40%.
- Integrated modern SEO infrastructure and advanced content marketing tools to scale overall platform web traffic by 55%.
Senior Digital Marketing Executive at Inside Digital (2019-01 – 2021-02)
- Directed client-side multi-channel campaigns across paid search, organic search, and email marketing, ensuring strong retention and higher customer lifetime value (LTV).
- Collaborated directly with the VP of Marketing and executive stakeholders to design, track, and report on high-impact online brand awareness and lead generation initiatives.
Digital Marketing Consultant at IbleSoft Inc (2017-11 – 2018-12)
- Managed end-to-end digital operations for two in-house SaaS applications targeted at competitive US and UK markets.
- Built and optimized geo-specific SEM and paid media campaigns via Google AdWords and Bing Ads to aggressively capture prospective leads.
Digital Marketing Executive at VSmart Minds Team Solutions Pvt Ltd (2017-01 – 2017-10)
- Generated over 10k+ mobile application installs through tightly aligned SEO, SEM, and automated email outreach campaigns.
- Provided data-driven performance analytics and client facing recommendations that led to a 30% increase in client revenue and a 50% boost in overall traffic.
Digital Marketing Executive at E&E Private Limited (2014-03 – 2016-12)
- Executed On-Page and Off-Page SEO frameworks, keyword mapping, site audits, and competitive link-building strategies to stabilize traffic pipelines for proprietary and client web assets.
