Rajesh Advani

Results-driven E-commerce & Growth Leader with 15+ years of experience building and scaling marketplace businesses across India and international markets, with responsibility for ₹325 Cr+ annual e-commerce GMV/revenue and teams of 7 professionals. Proven expertise in P&L ownership, marketplace expansion, performance marketing, international e-commerce, Quick Commerce, category/SKU launches, pricing, inventory and profitability optimization. Successfully delivered a 200% increase in company turnover through strategic marketplace expansion, retail partnerships, performance marketing and data-driven commercial decisions.

Hands-on experience managing businesses across Amazon India, US, UK, Europe, Australia and UAE, Flipkart, Myntra, Nykaa, BigBasket, Walmart, eBay, Noon, Shopify, Blinkit, Zepto and Swiggy Instamart. Strong commercial and analytical orientation with expertise in ROAS/ad efficiency, customer acquisition, conversion optimization, marketplace operations, inventory planning and channel profitability.

E-Commerce & Growth Manager - B&W INTERNATIONAL - Mumbai, India

(2010-01)

• Lead the e-commerce business with responsibility for 325 Cr+ annual GMV/revenue, commercial growth and channel profitability.
• Own the end-to-end e-commerce P&L, balancing revenue growth, advertising investment, operating costs and profitability.
• Delivered a 200% increase in company turnover through strategic marketplace expansion, retail alliances and data-led growth initiatives.
• Develop and execute marketplace strategies across India, US, UK, Europe, Australia and UAE.
• Manage e-commerce presence across Amazon, Flipkart, Myntra, Nykaa, BigBasket, Walmart, eBay, Noon and Shopify
• Drive business growth through Quick Commerce channels including Blinkit, Zepto and Swiggy Instamart.
• Lead performance marketing across Amazon PPC, Meta/Facebook, Instagram and Google Ads, with focus on ROAS, traffic acquisition, conversion and profitable growth.
• Analyse advertising and marketplace performance to optimize campaign investment, channel efficiency and customer acquisition.
• Drive marketplace expansion and international growth, identifying new channels and commercial opportunities.
• Lead SKU and category launches, coordinating product assortment, content, pricing, promotions and go-to-market execution.
• Develop pricing and promotional strategies to improve sales velocity while protecting profitability.
• Oversee inventory planning, demand analysis and restocking decisions using marketplace sales data.
• Manage relationships with marketplace partners, vendors and domestic/international clients.
• Lead and mentor a 7 member cross-functional team, establishing KPIs, SLAs, accountability and performance standards.
• Coordinate with creative, technology, copywriting, marketing and operations teams to execute go-to-market initiatives.
• Identify operational and logistics gaps and implement process improvements to improve marketplace execution.
• Use sales, customer and marketplace analytics to identify growth opportunities and support strategic decision-making.

Assistant Manager – Business Development & Operations - DATAMATICS FINANCIAL SERVICES LTD. - Mumbai, India

(2007-05 - 2010-01)

• Led three teams across market research, data verification and international outbound customer service.
• Managed client relationships and provided strategic advisory on account health and revenue realization.
• Recruited and trained employees while implementing process and workflow improvements.
• Managed operational performance against defined service and business targets.

Senior Customer Service Associate - ICICI ONESOURCE LTD. - Mumbai, India

(2005-01 - 2007-05)

• Consistently achieved process SLA and performance targets.
• Led continuous process improvement initiatives.
• Trained new employees and served as team leader for a 15-member team during a short-term assignment.

Branch Manager - INDIA INFOLINE LTD. - Mumbai, India

(2004-01 - 2005-01)

• Managed branch operations across equity investments, insurance and mutual funds.
• Developed strategic alliances and trained sales executives.
• Led direct sales and telesales teams against branch business targets.

Career Foundation - Jyot Services; Bix Computer Services Pvt. Ltd.; Cholamandalam Investment & Finance; Esanda Finanz & Leasing Ltd.; Savani Financials Ltd.

(1990 - 2003)

Bachelor of Commerce - Commerce - Osmania University, Hyderabad (1993)

Diploma - Business Management - Prin. L.N. Welingkar Institute, Mumbai (1992)

Diploma - Industrial Electronics - Swami Vivekananda College, Mumbai (1990)

Diploma - Computer Management - Father Agnel, Mumbai (1989)