Rajesh Arrora

Dynamic leader with over 25 years of experience specializing in high-impact brand launches and market visibility execution within the Food & Beverages, Alcobev, and FMCG sectors. Currently leading Business Development and Partnerships at Catwalk Botanics where recent milestones include a high-profile brand showcase on Shark Tank India Season 4 (2025).

Head – Business Development and Partnerships at Catwalk Botanics (2025-01 – Present)

Leading Business Development and Partnerships with focus on launching new product categories and expanding market presence

• Successfully launched a new category of product, Catwalk Non Alcoholic Spirits, by expanding distribution channel to 6 targeted cities
• Onboarded and Partnered 300+ targeted Premium Key Accounts in these cities by giving trials to F&B Directors and GMs
• Successfully conducted training programs for more than 150 Bartenders and Mixologists in different properties across these cities
• Created customized POSM and executed their installation in targeted properties
• Created Customized Menu cards/Tent Card for Premium Customers
• Done more than 10 Bar Takeovers in different Properties
• Participated in 24 Sunday Brunches for increasing consumer awareness and brand trials
• Partnered with 34 Food Bloggers and Influencers for Social Media activations

National Sales Head at Fultariya Beverages (2023-02 – 2024-12)

Led pan India launch of BLND Blending Water for Spirits and BLND Tonic Water with strategic expansion of distribution network

• Successfully launched BLND Blending Water for Spirits and BLND Tonic Water pan India by strategically expanding the network of 10 Super Stockiest and 31 Distributors
• Hired and Trained 10 ASMs, 31 Sales Executives, 10 Key Account Executives and 20 Brand promoters for in store activations in 10 targeted states within 2 months prior to launch
• Escalated the business from INR 0 to 80 lacs per month with in initial 3 months of the brand launch by partnering with Liquor Store Chains in different States
• Participated in Prowine at Mumbai, Brews & Spirits at Bengaluru, Vinexpo at Mumbai, Uppercrust Show at Mumbai
• Successfully collaborated with the India's biggest liquor company for consumer promo with our brand

Sales Head at SR Foods, Noida (Franchise of Aujan Coca Cola Beverages Company) (2020-05 – 2023-05)

Managed sales operations and distribution network expansion during and post Covid period

• Appointed 17 Channel partners during Covid Lockdown by connecting them on social media
• Successfully expanded the Distribution network from 6 cities to 27 cities post Covid unlocking
• Achieved 400% volume growth YOY in 2021 before 2nd Covid Lockdown
• Collaborated with 34 Cloud/Kitchens 3 National Biryani Chains
• Activated 41 MT Chain Outlets Pan India

Regional Sales Manager at Coolberg Beverages (2018-03 – 2020-04)

ASM at Pune at Carlsberg India (2011-03 – 2014-12)

State Head at Carlsberg India (2015-01 – 2016-12)

Regional Sales Development Manager for West at Carlsberg India (2017-01 – 2018-01)

ASM at Idea Cellular (2008-07 – 2011-02)

ASM at Hindustan Coca Cola Beverages (2006-01 – 2008-06)

Sr TSO at Cavinkare Pvt Ltd (2000-10 – 2005-12)

MBA in Marketing – IMR, Jalgaon, North Maharashtra University (1999)

BSc – Devi Ahilya University, Indore (1997)

Schooling – Kendriya Vidyalaya, Nepanagar (MP) (1994)