Chief Marketing Officer (CMO) - Salsiky Foods - New Delhi
(2016-02)
- Achieved 35% revenue growth by implementing strategic marketing campaigns and innovative sales approaches.
- Led the successful launch of 10+ products, capturing a significant market share in the FMCG sector.
- Streamlined business operations, enhancing team productivity and reducing inefficiencies.
- Oversaw end-to-end marketing, sales, and R&D, driving consumer engagement and business profitability.
- Conceptualized and executed high-impact promotional campaigns, boosting brand recognition.
Creative Director - Pencil Inc - New Delhi
(2007-05 - 2016-02)
- Directed 360-degree marketing campaigns for leading brands like Haldiram's, Jaypee Hotels, and BPTP, increasing client engagement by 25%.
- Produced award-winning commercials and creative assets for major FMCG and lifestyle brands.
- Spearheaded the grand launch of Jaypee Greens Golf & Spa Resort, pivotal to its success during the inaugural F1 event in Greater Noida.
Associate Creative Director - Rediffusion DY&R - Gurgaon
(2006-11 - 2007-05)
- Designed advertising strategies for top-tier clients like Airtel Broadband and Givo, leading teams during critical pitches and presentations.
Creative Director - Law & Kenneth - New Delhi
(2006-05 - 2006-11)
- Led creative campaigns for clients like Sony, Prism Cement, and Marie Claire, winning several pan-India pitches.
- Played a pivotal role in establishing the Delhi office and its creative department.
Associate Creative Director (Art) - Dentsu Marcomm - New Delhi
(2005-08 - 2006-05)
- Developed impactful campaigns for Canon, Jaypee Hotels, Tata Tea, and Honda, driving increased brand visibility.
- Successfully led teams during key pitches, workshops, and ad presentations.
Creative Group Head - Equus Red Cell - New Delhi
(2001-01 - 2005-07)
- Managed high-profile campaigns for brands like Max New York Life, Domino's, and Canon, contributing to their market success.
- Played a significant role in the launch of Delhi Metro and Barista through effective marketing strategies.
Visualizer - Lintas - New Delhi
(1999-01 - 2000-12)
- Designed creative materials for major brands such as Maruti, Nestle, and Electrolux, enhancing their market positioning.
- Contributed to several successful ad campaigns for Modi Xerox, Oberoi Hotels, and Essar.
