Rajesh Samal
SEO Executive | Social Media Optimization | AI Search Optimization Specialist
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About
Results-oriented SEO Executive with 3 years of experience driving organic growth in the Travel and Real Estate industries. Expertise in Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, and Social Media Optimization (SMO), with hands-on experience managing brand visibility across search engines and social media platforms. Well-versed in modern AI search optimization practices, including Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), Google AI Overview optimization, Entity SEO, and E-E-A-T principles.
Skilled in improving organic visibility, website performance, user engagement, and implementing data-driven SEO and content strategies that contribute to business growth. Proficient in Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Looker Studio, and AI-powered research tools to deliver actionable insights and measurable results.
Experience
SEO Executive at Comfort Your Journey Pvt. Ltd. (2023-03 – Present)
- Increased organic website traffic by 30% within one year through comprehensive SEO strategies.
- Improved keyword rankings from Page 3 to Top 5 positions.
- Conduct technical SEO audits and optimize on-page elements.
- Perform keyword research using SEMrush, Ahrefs, and Google Keyword Planner.
- Execute off-page SEO campaigns and monitor performance using GA4 and Search Console.
- Develop Looker Studio dashboards for reporting.
- Optimize content for AI Overviews and featured snippets.
Education
MBA in Marketing – GIM (B.P.U.T) (2018 – 2020)
Bachelor of Commerce in Commerce – Khaira College, Fakir Mohan University (2015 – 2018)
