Rajesh Shastri

Results-driven Senior Data Analyst with 5+ years of experience in data engineering, cloud data warehousing, and advanced analytics. Demonstrated expertise migrating legacy systems to cloud-based Snowflake Data Warehouses, automating ETL pipelines, and delivering actionable insights through machine learning and NLP techniques. Proven track record of improving data retrieval performance by up to 50% and driving measurable business outcomes through data-driven decision-making.

Senior Data Analyst at Kinesso Ltd (2021-04 – Present)

• Led migration of legacy systems to Snowflake Data Warehouse, impacting 500+ users and improving data retrieval times by 40%.
• Customized SnowSQL scripts to enhance data load performance by 40%, accommodating significant increases in data volume.
• Automated ETL pipelines using modular Python scripts, reducing processing time by 30%.
• Built NLP solutions including Named Entity Recognition (NER) using spaCy, NLTK chunking, and POS tagging; developed a fund recommendation engine.
• Performed RFM analysis and customer segmentation using K-Means clustering and t-SNE; built interactive Sunburst visualizations with Plotly.
• Implemented data transformation projects using Unix/Python to consolidate data silos into a centralized data lake.
• Boosted user engagement by 20% through tailored, documented insights on ETL and data transformation best practices.

Machine Learning Executive at Maxgen Technologies (2019-01 – 2019-09)

• Developed Python scripts for data cleaning and standardization, improving data quality by 40%.
• Managed end-to-end ETL processes to streamline data warehousing, improving data retrieval times by 50%.
• Communicated data insights to stakeholders, resulting in a 20% increase in user engagement.

Data Analyst at CMOTS Infotech (2019-10 – 2020-04)

• Built an interactive Tableau dashboard to visualize monthly sales data, contributing to a 12% increase in client sales.
• Applied K-Means clustering in Python to segment customers, enabling targeted marketing campaigns and a 15% improvement in engagement.

Asst. Manager – Digital Marketing at Fortis Healthcare Ltd (2018-05 – 2018-12)

• Managed digital marketing campaigns including SEO, Google Ads, Google Analytics, and social media promotions.
• Produced engaging content for Facebook Live doctor sessions and led brand management initiatives.

Digital Strategist at GRP Ltd (2017-03 – 2018-04)

• Generated organic and paid leads through Facebook group campaigns and digital marketing collaterals.
• Managed marketing budget planning, allocation, and seasonal promotional strategies.

Digital Marketing Executive at Rusan Pharma (2016-05 – 2017-03)

• Reached 1M+ people organically; generated 389 qualified leads via Google Ads on a ₹1.25L budget.
• Managed SEO, SEM, Google Tag Manager, Facebook Ads, Bing Ads, and Google Analytics campaigns.

Asst. Manager – Marketing at Adroit Project Management Consultancy (2015-01 – 2016-04)

• Led the sales team to achieve 70–80% of assigned quarterly targets consistently.
• Coordinated branding, promotions, awareness camps, and seasonal offers across multiple centres.

Online Reputation Management Associate at Rediffusion Y&R (2014-06 – 2015-01)

• Conducted daily Twitter/Facebook sentiment analysis for multiple brands using Radian-6.
• Managed PPC campaigns (SEM/SEO) and social media platforms to drive brand engagement.

MBA – Vidyalankar College, Mumbai (2014)

BSc in Information Technology – Lala Lajpat Rai College, Mumbai (2008)