Senior Manager, B2B Marketing at Way.com (2026-05 – Present)
Establishing the B2B marketing function -- building frameworks, processes, and content infrastructure from the ground up.
- Leading B2B marketing strategy and execution for US-market clients across four verticals: auto insurance, auto repair, car wash, and parking
- Serving as India-side counterpart to the US B2B Marketing Director, building and managing the India team executing campaigns for the US market
Senior Content Manager at Way.com (2023-05 – 2026-05)
- Led a team of up to 20 content, UX writing, and communications professionals supporting company-wide marketing and product initiatives
- Planned and executed a content strategy that drove 7x organic traffic growth and measurable lift in conversions within 12 months
- Scaled the company blog from zero, generating over $300K in direct revenue only through organic search
- Set up the UX writing function from scratch -- hired the team, defined the process, and embedded it within product and design
- Launched comprehensive internal communications initiatives including executive messaging, employee spotlights, and product updates across a distributed team
- Partnered cross-functionally with SEO, product, and growth teams to align storytelling with user intent and business outcomes, optimizing content performance
- Established a Reddit content presence that created a new acquisition pipeline, delivering month-on-month growth and generating revenue
Content Manager at Way.com (2019-07 – 2023-05)
- Built the content marketing team from scratch, establishing editorial frameworks and governance systems that scaled with the business
- Developed demand generation and lifecycle content strategies that supported pipeline growth across email, web, and blog
- Managed omnichannel content strategy across web, app, email, and blog, optimizing for engagement metrics and revenue generation
- Defined brand messaging and competitive positioning for a US-based automotive services marketplace
Senior Marketing Communications Specialist at Applexus Technologies (2016-11 – 2019-06)
- Created and shipped sales enablement content across landing pages, website, sales decks, event collateral, and cold outreach emails for SAP and enterprise solutions
- Wrote the product page for SAP Exim that ranked #1 on Google and became the top lead source for the sales team, outperforming competitor pages
- Translated complex enterprise technology offerings into clear, audience-specific narratives for sales and marketing channels
Content Developer at Travancore Analytics (2015-09 – 2016-10)
- Developed technical content and marketing collateral for VR, AR, and data analytics products
- Wrote SEO-optimised web copy and outreach content for lead generation campaigns
Copy Editor at Research Trends (P) Ltd. (2015-06 – 2015-09)
Edited and standardised scientific manuscripts for international academic publications
Content Developer at Indygenius Technologies (2005-01 – 2012-12)
Developed website and marketing content for company and client websites across technology and education sectors
Freelance Content Strategist & Writer at Self-employed (2000-01 – 2015-12)
Delivered website content, marketing collateral, presentations, and educational content for clients across India, the Middle East, and Southeast Asia
- Client roster included Malayala Manorama, Jaypee Publishers, Dove Multimedia, Aesthetix Fze. Dubai, and Triumph Agri Sdn Bhd among others
- Work spanned technology, publishing, education, healthcare, and FMCG sectors
