Rajiv Ranjan

14 years building brand identity, packaging, and art direction for category-defining startups and consumer platforms, including Swiggy, Ather Energy, Adidas, and Postman, from early identity through full rollout. Co-founded and ran an independent design studio for three years. Currently applying that same rigor to AI-assisted workflows, using Claude Code and Codex to ship coded design systems and working prototypes instead of static mockups.

Principal Designer - Lazy Eight - New Delhi, India

(2022-06)

Lead brand identity engagements end-to-end for clients including West Point Mall, Monvue, Capfort Ventures, Arab Financial Services, and VaraLife, spanning retail, fintech, and consumer tech, from brief through rollout.

• Designed brand identity, web presence, and illustration for Capfort Ventures; work featured by One Page Love.
• Built an AI-assisted workflow using Claude Code and Codex to move from brief to working prototype in [days vs. weeks], shipping live, coded design systems rather than static mockups.
• Created a custom typeface, Sloth Font, as part of a brand refresh, later released for free public distribution.
• Design packaging that commands attention across physical retail and ecommerce platforms, including for Emoi IceCreams.

Co-Founder - Doubleclap (Cloud Studio)

(2018-12 - 2021)

Co-founded and scaled an independent design studio to [N] designers, delivering [N]+ branding, packaging, and web projects for [N] clients over three years.

• Owned client relationships and new business from pitch through delivery, setting schedules and creative direction across concurrent engagements.
• Set creative standards and led review for all studio output, maintaining [on-time delivery rate / quality metric] across the team's work.

Art Director & Graphic Designer - Animal - New Delhi, India

(2015-12 - 2017)

Art-directed complete brand identities for five consumer platforms, including Indiatimes, Gadgets360, MensXP, Whatshot, and DLF Cyberhub, reaching [N]M+ monthly users.

• Conceptualized and developed physical brand activations and installations for Adidas.
• Directed photoshoots, motion graphics, and social content for Snapdeal, Housing.com, Microsoft Sprightly, and Clovia.
• Presented creative concepts and pitch decks directly to client stakeholders, translating briefs into final visual direction.

Graphic Designer - Opposite HQ (formerly Beard Design) - Goa, India

(2012-12 - 2015)

Designed pre-Series-A brand identity and packaging systems for early-stage startups including Swiggy, Ather Energy, Tea Trunk, Cheripo, and Postman Pictures, several of which scaled to national and global recognition on foundations designed here.

• Designed kaipoche.co, one of India's first parallax-scrolling websites.
• Worked with senior designers to ideate, prepare drafts, and translate client requirements into clear visual concepts.

Bachelor of Design - Communication Design - National Institute of Fashion Technology, Mumbai (2008 - 2012)