Rajshekar Sharma Sharma

A dynamic professional with 22 years experience in Marketing & Sales Operations, Business Development, Profit Centre Operations, Product Launch, Strategic Planning and Customer Relationship Management in FMCG, Cosmetics, OTC & Baby Healthcare & Apparels lifestyle accessories sector. An accomplished professional who has successfully managed Business Operations for predictable and sustained growth.

Sr Zonal Business Manager at Ramraj Cottons (Ennes textiles Pvt ltd) (2021-12 – Present)

Handling exclusive Ramraj Cottons Men & women inner wear, athleisure divisions for Kerala & Andhra Pradesh regions. Managing domestic retail distribution with both General Trade and Modern Trade strategies.

• Handling turnover of 45 crores annually
• Adding sales team and distributors appointments
• In-shop branding and competitive schemes management
• Retail conferences and sales team training
• Distributor training for micro area coverage

Regional Sales Manager at Renfro India (P) Ltd (2012-02 – 2021-10)

Managed domestic retail distribution for South India (Kerala, Tamil Nadu, Karnataka, Andhra Pradesh & Telangana) across General Trade Multi Brand outlets, Branded EBOs and Modern Trade channels.

• Handled core retail segment of Apparel MBOs & EBOs
• Managed Multi Retail Large format Stores
• MBO Retail Distribution growth from 70 laks to 5.5 Cr annually
• Merchandizing at retail levels including apparel stores, shoe marts, supermarkets, sports zones
• Managed schemes and consumer promos at retail and trade events
• Distribution expansion across all class of markets
• Health Socks pharmacy line expansion

Area Sales Manager – Consumer Product Division at Elder Healthcare Ltd. (2007-06 – 2012-05)

Managed South business division with annual turnover of Rs. 5.5 Crores and team strength of 45+ people. Built B2B and B2C networking systems for Key Accounts, General Trade, Government bodies and institutions.

• Built B2B, B2C networking systems with key accounts
• Built sales forecasting efficiency through orientation programs
• Made proper logistic policies and SOPs
• Re-architected distribution model for towns below 50,000 population
• Re-designed reporting and information flow systems
• Built reward and recognition culture
• Delivered 22% growth for the division
• Built cash and carry model reducing 2% bad debt

Area Sales Manager at LG Household & Healthcare India Ltd. (2005-12 – 2007-05)

Responsible for planning and execution of sales promotional activities for General Trade & Modern trade Accounts across South regions.

• Planning and execution of sales promotional activities
• Forecasting budgets for promotional activities
• Negotiation and designing of POP materials
• Training development for new trainees
• Regular communication with regional offices and sales personnel
• Handling distributors, dealers and sales teams

Territory Sales Manager at Luxor Parker (Gillette India Joint Venture) (1998-11 – 2005-05)

Implemented Sales & Distribution plans for corporate and institutions in assigned territory. Responsible for both General Retail and Modern Trade with leadership of area sales team.

• Implemented all S&D plans for corporate and institutions
• Daily coordination with artists, school teachers, art tutors
• Monitored company's top-line and bottom-line
• Continuously monitored competition activities
• Provided feedback on market activities

Sales Territory Supervisor at Gillette India Ltd. (1998-11 – 2005-05)

Day to day working activities with stockiest and super stockiest to ensure optimum stock availability and billing targets.

• Day to day coordination with stockiest and super stockiest
• Ensured optimum stock availability
• Monitored retail on day-to-day basis
• Managed activity programs and retailer boards
• Handled business of approximately Rs. 2.75 Crores per year
• Monitored, forecasted and analyzed sales
• Supervised team of stockiest, super stockiest, rural stockiest, pilots

Sales Executive at Kurlon Ltd. (1995-07 – 1998-10)

Handled direct dealers and institutions including Star Hotels, School Hostels, Hospitals, and Corporate Guest Houses.

• Handled direct dealers and institutional accounts
• Managed relationships with Star Hotels
• Managed School Hostels and Hospital accounts
• Corporate Guest Houses management

MBA in Business Administration – Bangalore University

Graduation in Statistics, Industrial Accounts and Business Economics – Bangalore University

Training Certificate in Sales & Management Courses – National Institutes

Certification in Computer Skills – Professional Institutes