Rakesh Mahto

Results-driven Performance Marketer with a proven journey from scaling personal affiliate campaigns to managing high-budget ad accounts for B2C startups. Specialized in Meta Ads and Google Ads with a track record of deploying over INR 7,00,000 in ad spend to generate INR 80,00,000+ in revenue. Expert in end-to-end campaign strategy, audience targeting, and maximizing Return on Ad Spend (ROAS) to drive measurable business growth and high-quality lead generation.

Freelance Performance Marketer at Self-Employed (2025-12 – Present)

Spearhead performance marketing and lead generation strategies for diverse clients, focusing on scalable user acquisition and revenue growth.

• Manage end-to-end Meta Ads campaigns for Swarn Power, an Ayurvedic wellness startup, directly contributing to their rapid team expansion from 2 to 12 employees within 6 months.
• Deployed INR 3,00,000+ in ad spend for Swarn Power, generating over INR 35,00,000 in direct sales through precise targeting and continuous campaign optimization.
• Executed highly optimized ad campaigns for various industry clients, managing an additional INR 4,00,000+ in ad spend to drive over INR 40,00,000 in gross sales.

Freelance Affiliate Marketer at Self-Employed (2023-01 – 2025-12)

Initiated performance marketing career as an affiliate partner with LeadSark, utilizing data-driven ad strategies to promote digital products.

• Managed and scaled personal Meta Ads campaigns from 2024 to 2025, successfully generating over INR 6,50,000 in direct sales.
• Conducted continuous A/B testing on ad creatives, copy, and audience segments to minimize Cost Per Acquisition (CPA) and maximize overall campaign profitability.

Bachelor of Arts in B.A. – University of Delhi (SOL)