Rakesh Rachgonda

Digital Marketing graduate from Kraftshala's Marketing Launchpad Program with proven execution across paid media (Google, Meta, Amazon Ads) and organic channels (SEO, content, reels). Achieved tangible results including an 87% drop in CPC and a 28% conversion rate on Google Ads. Combines a B.Tech engineering background with strong quantitative aptitude (CAT 80 percentile) to translate data into actionable marketing decisions. Seeking an entry-level role to drive full-funnel growth.

Incident Response Associate at UnitedLex India (2024-02 – 2024-12)

• Collaborated within a cross-functional team, contributing actively across all project phases, from initiation to delivery ensuring consistent progress and end-to-end ownership of assigned tasks
• Analyzed large datasets using Relativity, Excel and web-scraping tools, delivering high-quality and insight-driven outputs
• Optimized processes to improve accuracy from 80% to 95%+ using strong data analysis and performance improvement skills
• Scaled productivity from 1.5–2 KPIs to 3–3.5 KPIs, reflecting the ability to drive measurable results in KPI-driven environment

Marketing Launchpad Program in Digital Marketing – Kraftshala (2025-12 – 2026-06)

B.Tech – SITCOE, Ichalkaranji (2019 – 2023)

12th Grade – SKWC, Sangli (2018 – 2019)

10th Grade – B.R. Khavate High School, Ankali (2016 – 2017)