Rakesh Upadhyay

To utilize extensive experience in Seeds Sales & Marketing, Regional Business Development, Team Management and Channel Development to lead high-performing teams, expand market share, develop new business opportunities and deliver sustainable revenue and profitability growth for the organization.

Regional Manager, East UP - MSN Agro Seeds - Lucknow

(2021-01)

Team Size: 5 Marketing Officer. Products: All major Hybrid and OP Vegetable Seeds. Turnover: Rs 06.50 Cr.

• Leading, guiding, motivating and monitoring the sales team to achieve assigned targets and improve productivity
• Appointment, development and management of dealers/distributors, along with strengthening channel relationships and market coverage
• Monitoring primary and secondary sales, target achievement, collections and overall regional business performance
• Identifying new business opportunities, developing untapped markets and strengthening existing markets through effective field activities
• Preparing sales plans, budgets and promotional strategies in coordination with management and ensuring effective execution
• Ensuring optimum stock availability, proper inventory planning and smooth product movement across the region
• Tracking market trends, competitor activities, pricing and product performance and providing actionable market feedback to management
• Planning and supervising farmer meetings, field demonstrations, dealer meets and other promotional/market development activities
• Regular performance reviews, MIS reporting and coordination with Head Office for business planning, execution and collection

Regional Sales Manager: Vegetable Seeds, Bihar - Nuziveedu Seeds Ltd - Patna

(2018-07 - 2021-01)

Team Size: 3 Area Sales Manager, 3 Marketing Officer. Products: All major Hybrid and OP Vegetable Seeds. Turnover: Rs 03.50 Cr.

Area Business Manager, Bihar: Vegetable Seeds - Sungro Seeds Pvt Ltd - Katihar

(2012-07 - 2018-06)

Team Size: 6 MDO. Products: All major Hybrid and OP Vegetable Seeds. Turnover: Rs 06.50 Cr.

Territory Sales Manager: Vegetable Seeds, West UP - Dhaanya Seeds Ltd - Bareilly

(2009-04 - 2012-06)

Team Size: 2 TFA. Products: All major Hybrid and OP Vegetable Seeds. Turnover: Rs 01.00 Cr.

Marketing Officer: Vegetables Seeds and Pesticides, West UP - Dhanuka Agritech Ltd - Ghaziabad, UP

(2005-04 - 2009-03)

Team Size: 1 Dhanuka Doctor. Products: All major Hybrid and OP Vegetable Seeds. Turnover: Rs 0.50 Cr.

MSc - Agriculture - Allahabad Agricultural Institute Deemed University (2001)

BSc - Agriculture - V.B.S. Purvanchal University (1999)

Intermediate - Agriculture - U.P. Board (1995)

High School - U.P. Board (1993)