Rakshith Jeevna

Product marketing professional with 4+ years of experience in GTM strategy, positioning, and cross-functional execution. Built a 10,000+ user community from zero, led go-to-market for 20+ initiatives, and delivered a 30% improvement in operational efficiency. Skilled in audience research, channel strategy, performance tracking, and stakeholder alignment, with a track record of turning customer insights into marketing execution that drives measurable growth.

Marketing Lead at Param History Centre (2024-03 – Present)

Led end-to-end marketing and GTM strategy as a founding team member, owning positioning, channel mix, and execution aligned with business priorities.

• Executed GTM for 20+ events across digital and offline channels, driving impact for 3,000+ attendees through structured campaign planning and outreach.
• Built a service-led digital acquisition funnel from zero, scaling a 10,000+ member community and 1,000+ followers within 2 months.
• Secured 25+ strategic partnerships and 5+ institutional MoUs to strengthen market presence and expand audience reach.
• Introduced performance tracking across engagement and attendance metrics, achieving 50% social engagement growth and improved event ROI.

Business Operations Analyst (Order-to-Cash Cycle Management) at Accenture Pvt Ltd (2022-01 – 2024-03)

Managed end-to-end Order-to-Cash operations across Microsoft Dynamics 365, Oracle, and supporting platforms by configuring workflows, custom entities, and plugins to ensure accurate financial transactions, streamlined reporting, and a 30% improvement in process efficiency.

MBA in Marketing – NMIMS, Mumbai (2026-05 – 2028-05)

Bachelor of Commerce – RNS First Grade College, Bangalore University (2018-01 – 2021-01)

Pre-University (PUC) – Satya Sai Loka Seva PU College, Alike (2016-01 – 2018-01)