Ram A. Dubey

Strategic Sales Leader with 15+ years of experience in Consumer Durables (AC, TV, Washing Machines, Fans & Small Appliances) across India and UAE. Proven track record of managing ₹20–25 Cr businesses, driving double-digit growth, distribution expansion, and dealer network development across multi-state operations. Expert in building new business verticals, appointing distributors, executing sell-out strategies, and delivering strong primary & secondary sales performance.

Sr. Area Sales Manager / Branch Manager (Fan Division) - Singer India Ltd

(2026-01)

• Built a new product vertical from scratch, driving ₹35 lakh+ revenue within 90 days
• Appointed 7 distributors and established complete channel network
• Driving primary & secondary sales, dealer activation & market penetration
• Implemented pricing strategy, stock movement, and sell-out initiatives
• Managing complete sales cycle: distributor appointment, billing, and collections

Sr. Manager - Kent RO Systems Pvt Ltd

(2025-07 - 2025-11)

• Managed ₹45–50 lakh monthly business across UP & Uttarakhand
• Led team of 12–15 members to achieve sales targets
• Expanded 200+ dealer network improving market coverage
• Delivered 15–20% sales growth through trade activation

Sr Area Manager( Branch Manager) - Hindware Home Innovation Ltd

(2024-03 - 2025-04)

• Led UP operations delivering 35% growth in sales
• Managed distributor network & dealer ecosystem
• Strengthened market share through channel expansion & activation

Deputy Manager - Havells India Ltd

(2021-12 - 2024-02)

• Managed ₹8–10 Cr business across Central UP
• Expanded into 40+ towns adding ₹3–3.5 Cr incremental revenue
• Handled 700+ outlets & 10+ distributors
• Improved ROI, reduced outstanding, and drove 20–25% sell-out growth
• Managed P&L with strong focus on profitability & inventory control

Senior Territory Manager - Orient Electric Ltd

(2019-08 - 2021-11)

• Managed ₹20–22 Cr business across South India ( Karnatka, AP & Telengana)
• Expanded into 50+ towns adding ₹3+ Cr revenue
• Improved product mix and reduced inventory cycle
• Delivered consistent 12-14% YOY growth

Area Sales Manager - Stovekraft Pvt Ltd

(2018-06 - 2019-08)

• Managed ₹55–60 lakh monthly business
• Expanded outlet base from 600 to 900+
• Improved team productivity by 25–30%

Sales Executive - Eros Electricals (UAE)

(2015-05 - 2018-05)

• Managed multi-category appliance sales including TV, AC, WM & SDA
• Handled key accounts: Carrefour, Lulu, Sharaf DG
• Led product launches and pricing strategies
• Deliver consistent growth of 28-30 % YOY

Territory Sales Manager - Sharp Business System India Ltd.

(2011-01 - 2015-05)

• Managed Modern Trade accounts (Reliance, Croma) & Distribution
• Handled TV, Refrigerator, Washing Machine, AC & Small Appliances portfolio
• Delivered 15–20% consistent growth

MBA - Punjab Technical University (2011)

BCA - VBS Purvanchal University (2009)