Rama Satija

Strategic Events & MICE Leader with 16+ years of experience designing and delivering high-impact conferences, exhibitions, policy forums, and stakeholder engagement programmes across corporate, government, and international markets. Proven track record of managing 50+ events annually — from intimate policy roundtables to flagship conferences of 10,000+ participants across 11 countries. Expert at building executive partnerships, driving commercial outcomes, and leading cross-functional teams to deliver measurable results.

Selected as India's sole representative to the ICCA Forum for Young Professionals — one candidate per country globally.

Associate Director — Events & Conferences at FirstVIEW Media (2022-08 – Present)

Lead strategy, planning, commercialisation, and delivery of 50+ large-scale conferences, exhibitions, policy forums, and stakeholder summits annually across South Asia and Southeast Asia. Promotions: Manager (Aug 2022) → Senior Manager (May 2024) → Associate Director (Dec 2024).

• Develop end-to-end conference concepts, content strategy, speaker line-ups, delegate engagement, and sponsorship frameworks aligned with business and industry objectives
• Build and manage executive relationships with CEOs, government ministries, international organisations, Chambers of Commerce, and development sector partners across 11 countries
• Direct government liaison, ministerial protocol, international delegation management, vendor governance, budget ownership, and contract negotiations across multi-country portfolios
• Lead cross-functional teams of 5–8 professionals across Sales, Marketing, Finance, Editorial, Operations, and Design
• Expanded regional event operations from 4 to 11 countries within 5 months — managing South Asia and Southeast Asia simultaneously
• Delivered flagship 3-day conferences with 10,000+ participants and budgets up to ₹3 Crores
• Managed ₹1.5–3 Crore event revenues through strategic partnerships — ₹40–50 Lakhs profitability per partner organisation
• Achieved 95%+ stakeholder satisfaction | 30% increase in repeat attendance | 40% reduction in execution errors
• Earned two promotions within 2.5 years based on leadership performance and expanded regional responsibilities

Event Manager at Incentive Conference & Event Management Pvt. Ltd. (2019-01 – 2021-02)

• Managed end-to-end PCO responsibilities for corporate MICE events and international conferences of 150–2,000 attendees
• Oversaw full registration lifecycle, accommodation management, speaker and VIP logistics, vendor management, AV, F&B, and on-site operations
• Handled client relationship management, billing reviews, invoices, and post-event financial reconciliation

Event Manager at Alpcord Network Events & Conference Management (2017-10 – 2018-10)

• Managed end-to-end delivery of live events, arena concerts, corporate productions from planning through closure
• Directed venue selection, production coordination, artist management, sponsor activation, and delegate logistics
• Coordinated government permissions, regulatory compliance, and law enforcement liaison for large-scale public events

Event Manager at Alpcord Network Events & Conference Management (2010-09 – 2012-05)

• Managed corporate event operations, client billing, and on-site execution for events of 300–800 attendees
• Acted as primary liaison between clients, sales teams, and operations throughout the event lifecycle

Marketing & Promotions Manager at Delhi Press Patra Prakashan Pvt. Ltd. (2009-06 – 2010-08)

• Planned and executed integrated event marketing, branding, and promotional campaigns for conferences and corporate events
• Managed sponsorship integration, registration processes, and post-event reporting

Assistant Manager — Events at Creative Travel Pvt. Ltd. (2007-03 – 2008-09)

• Managed client relationships, event marketing initiatives, and regional business development for corporate events and incentive travel programmes

Manager at KW Conferences Pvt. Ltd. (2004-10 – 2007-02)

Built strong foundation in B2B conference management — including flagship programmes CEPSI, ADB Annual Meeting, and APPA (200–5,000 attendees).

• Managed delegate registration, accommodation logistics, speaker coordination, vendor management, and on-site operations

Master of Arts in English – University of Delhi (2004)

Bachelor of Arts in English Literature – University of Delhi (2002)

DELF B1 in French – Alliance Française de Delhi (2022)