Ramchandra M Patil

A Sr.

Creative

Director with 22+ years leading cross-functional teams, developing campaigns, and driving brand growth for clients across FMCG, hospitality, telecom, financial services and retail. Proficient in conceptualising and executing creative solutions while maintaining a keen eye for detail. Adept at fostering collaborative teams, building strong client relationships, and delivering results that exceed expectations.

Work has been recognised at Cannes Lions, London International Awards, Spikes Asia, Adfest, New York Festival and the Abbys.

Sr. Creative Director at Freelance / Self-Employed (2026-01 – Present)

Independent creative consulting — currently taking on select projects and studio collaborations.

Sr. Creative Director at Creativeland Asia (2022-01 – 2026-01)

Led the creative team behind pitch wins that grew annual agency revenue 20%; ran a multi-channel campaign for a major client.

• Brands Raymond (Park Avenue, ColorPlus, Parx), Godrej Capital, Pizza Hut, Netflix, Godrej Aer, Magic, Cinthol, AM/NS India

Creative Director at BBH India (2020-01 – 2021-01)

Directed seven designers and copywriters through a campaign that lifted brand awareness 25% and sales 15%.

• Brands Taj Hotels, Marico, Ola Electric, UTEC by UltraTech

Creative Director at FCB Interface (2018-01 – 2019-01)

Mentored five junior creatives — two promoted — and rebuilt the creative process for 20% more output at the same bar.

• Brands Club Mahindra, Sundrop, Act II, Nivea, Enerzal, Saregama Carvaan

Associate Creative Director at Ogilvy & Mather (2014-01 – 2018-01)

Took a product launch to first-quarter revenue growth; a rebrand grew web traffic and print engagement 30% apiece.

• Brands Cadbury, Pond's Institute, Castrol, MTDC, Perfetti Van Melle, Pidilite, Gujarat Tourism, Star Sports, Amul Macho, HUL, Chhattisgarh Tourism, Binani Cement, ITC, Vivel, Tata Motors (Zica)

Associate Creative Director at McCann Worldgroup (2011-01 – 2014-01)

Rebuilt the identity of a well-known company from the ground up, growing web traffic 20% and social engagement 30%.

• Brands L'Oréal Paris, Maybelline, Marico, Neo Sports, Diageo, ACC Cement

Sr. Art Director → Group Head at Leo Burnett (2005-01 – 2011-01)

Six years of team leadership, brand-building and craft on the Dear Prime Minister campaign that carried the awards run.

• Brands Tata Capital, UTI Mutual Fund, Tide, McDonald's, Sony Entertainment, Mid-Day, Reliance Telecom, Tata Salt, Times Now, Bajaj Auto, Bajaj Electricals, Home Town, Coca-Cola, Sprite, Thums Up, Maaza, Getty Images, Mumbai Mirror, Glucon-D, Dial 1298, Cavin Kare

Art Director at Marching Ants (2002-01 – 2005-01)

Where it started — concept, visual design and the fundamentals of building a brand from nothing.

G.D. in Art, Design and Applied Arts – L.S.Raheja School Of Art