
Sales-BDM (FMCG)
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Dynamic and result-oriented Business Development Manager with 19 years of extensive experience in the FMCG sector across the UAE. Proven expertise in launching international brands (Organic, Vegan, Dry & Frozen) and managing multi-channel distributions including Modern Trade (Carrefour, Lulu, Spinneys, Choithram, al Maya, Union Co-Ops), HoReCa, and E-commerce. Adept at strategic planning, revenue growth, and team leadership.
Seeking to leverage global market expertise for a Senior Business Development or Regional Sales role in Singapore's competitive FMCG landscape.
Sales & Business Development Manager at Nature Farm Food & Beverages (2019-05 – Present)
Managing a diverse portfolio of international brands and in-house organic brands with end-to-end operations from international sourcing to local marketing.
Sales & Business Development Manager at Meliti General Trading LLC (2016-11 – 2019-04)
Developed business strategies for Organic & Herbal Tea and Cheese categories across the UAE with focus on supplier and customer relationships.
Sales Supervisor (UAE) at FOOD TECH TRADING LLC (2015-10 – 2016-10)
Managed Van Sales and General Trade teams for snack and nut brands with BDA negotiations and listings.
Key Account Team Leader at Best Food Company LLC (2011-12 – 2015-09)
Led Key Account team for major retailers managing merchandisers and sales promoters for premium chocolate brands.
Sales Supervisor at Al Tunkaya Trading L.L.C (2006-05 – 2011-11)
Managed Mahmood brand products across Dubai and Northern Emirates with international procurement involvement.
Bachelor of Arts – Delhi University