Associate Director of Experience Design at Verizon (2024-10 – 2026-07)
Leading Experience Design(UX) strategy, User Research (UR), Design Systems adoption, and experience governance across Verizon's enterprise product ecosystem.
- Leading a team of experience designers, product designers and content strategists under digital portfolios & design system (VDS) delivering high-impact, customer-centric solutions.
- Drive adoption growth of enterprise products by partnering with Product, Engineering, Research, Operations, and Business leadership.
- Designed and built Verizon's first AI-powered Intelligence Dashboard consisting NPS, customer feedback, usability insights, product adoption, accessibility, and design quality metrics into a single decision-support platform; Showcasing growth by 20% in a year.
- Developed the enterprise-wide first Adoption Quality Framework measuring breadth, implementation fidelity, accessibility, and design consistency across Verizon Design System.
- Established Design, content & Dev with governance & Gap analysis framework, improving overall quality (depth) & consistency by 24% & increase in adoption by 28% since 2024.
- Created the first quantified NPS baseline for Verizon Design System by synthesising insights from 54 User Interviews using AI tools, enabling ongoing experience measurement.
Product Design Director at Yuj Designs (2021-01 – 2024-10)
Managing business and account growth, UR, UX & CX strategies for Fortune 500 companies. Driving Digital transformation through design. Creating products and applications in multiple domains.
- Report to the CEO to drive organisational development and growth initiatives.
- Create, implement and drive strategic UX framework, design decisions and initiatives.
- Lead 4 major accounts, 15 engagements, and a team of 20+ designers.
- Conduct UX & user research workshops, and sessions for stakeholders.
- Creating teams, forming design communities, Manage talent, including hiring, & training.
- Collaborate with sales and account managers to understand project objectives.
- Use effective team empowerment, collaboration, and communication to connect with teams.
- Developed User Experience Strategy with a focus on User, Product and Business goals.
- Extensive experience in the BFSI, Cybersecurity, eCommerce & healthcare domain, designed secure, optimal, and usable omni-channel solutions.
- Facilitated client workshops for requirement understanding and strategy mapping.
- Led Design Thinking initiatives, and User Experience workshops, collaborated globally.
- Managed global User Experience and technical teams to deliver sustainable solutions.
Associate Design Director at IBM (2019-05 – 2020-12)
Business transformation consultant focused on Design thinking.
Senior UX Interaction Designer at General Electric (2017-01 – 2019-05)
Designed enterprise digital experiences across GE Business units.
- Led UX strategy, User research and design execution for complex platforms.
- Built GE design system and formed a team from to work on the design platforms.
Senior UX Designer at Oracle (2016-08 – 2017-01)
UX Design and research for Fintech and Insurance platforms.
- Web & Mobile app design and Front End development
Lead XU Designer at Capgemini (2013-12 – 2016-08)
- Web & Mobile app design and Front End development
Senior Web Designer at V2 Solutions (2011-09 – 2013-12)
- Web design, Front end development and Client management
Web Designer at Indian Institute of Technology (IIT) (2010-09 – 2011-12)
- Product design, Front end development and Product management
Analyst at eClerx (2008-08 – 2010-03)
- Web application design and Development, Graphics design
