Rashmi Joshi

Social Media Manager & Content Strategist with 4+ years building brand presence and driving measurable growth across Instagram, LinkedIn, YouTube, and Facebook for employers and freelance clients spanning PropTech, agri-lifestyle, F&B, packaging, fashion/retail, gifting, and B2B. Known for turning content calendars, influencer partnerships, and paid campaigns into tracked business outcomes from a 500K+-view video series to double-digit lifts in enquiry rate and lead generation — with an AI-assisted, cross-industry, execution-to-analytics range.

Social Media Strategist - Realtimate Labs Pvt. Ltd.

(2025-03 - 2025-12)

• Scripted and creative-led an episodic video series with 100K+-follower community creators that surpassed 500K+ views with sustained high engagement.
• Owned end-to-end content calendars across Instagram, LinkedIn, and YouTube for two business verticals.
• Sourced, negotiated, and managed influencer partnerships end-to-end outreach through campaign scripts to final approval.
• Tracked engagement, reach, impressions, and follower growth weekly, using real-time data to steer content strategy.
• Ran competitor and trend analysis to surface content opportunities; designed on-brand Canva creatives for visual consistency.

Digital Marketing Strategist - Manjushree Ventures

(2023-12 - 2025-02)

• Developed brand-aligned creative briefs for design, packaging, and digital content that drove a 10% uplift in lead generation.
• Led social campaigns from ideation to execution content, influencer activations, performance reporting across multiple platforms.
• Served as primary liaison between founders and external marketing agencies, keeping brand alignment, timelines, and budget on track.
• Managed B2B content strategy for a VC's LinkedIn page and led on-site interview coverage and post-production for Climathon events.
• Compiled monthly campaign performance reports for leadership, turning data into actionable recommendations.

Account Executive – Lead Generation & Social Campaigns - Leads and Feeds

(2022-10 - 2023-10)

• Ran end-to-end campaign operations for real estate and L&D clients, coordinating content, design, and performance marketing teams.
• Sourced prospect contacts via sales intelligence platforms and organized the Zoho CRM pipeline to support the sales team.
• Built structured tracking systems for campaign performance, using the data to improve targeting, engagement, and conversion.

Operations Executive (Intern → Full-Time) - Zeitgeist Retail Pvt. Ltd.

(2021-07 - 2022-09)

• Built segmented Mailchimp email workflows and managed Zoho CRM lead tracking, delivering 5,000 verified contacts/day at a 40–60% open rate.

Bachelor of Commerce - Finance & Marketing - Mount Carmel College, Bangalore (2017 - 2020)