Rashmi Mehla

SEO Consultant at Mobility Infotech / Togopool (2025-03 – Present)

Lead end-to-end SEO for a B2B mobility SaaS platform, covering technical SEO, content planning, and link building against monthly traffic and lead targets.
Worked with the dev team on Core Web Vitals; pass rate on core templates moved from 55% to 90%+ within 4 months.
Built a pillar-cluster framework around 7 to 8 core topics, driving steady lift in impressions and Page 1 keywords.
Coordinate freelance writers and outreach partners, and review every piece before publication.
Run Generative Engine Optimization (GEO) workflows by restructuring content with answers, FAQs, and schema for AI Overviews, ChatGPT, and Perplexity.

Senior SEO Executive at Flights Channel LLC (2023-01 – 2025-02)

Owned SEO strategy for a global travel platform across multiple geos, with monthly reporting on traffic, rankings, and conversions.
Grew organic sessions by 30 to 60% over 12 months for a global travel platform through technical fixes, content refreshes, and internal linking cleanup.
Improved Core Web Vitals pass rate on key templates from 15% to 40%+ by partnering with developers on image, script, and layout-shift issues.
Increased indexed pages by 30% after clearing crawl and indexation issues during a 20-day technical audit on a B2B SaaS platform.
Ran technical audits using Screaming Frog, Ahrefs, and Search Console; cleaned duplicate content, crawl waste, canonical issues, and indexation bloat.
Worked on schema markup, sitemap hygiene, and page speed, improving rich result visibility and CTR on core pages.
Planned and shipped topic clusters across informational, commercial, and transactional intents with content writers and editors.
Coordinated with dev and UX teams on hreflang setup and localized landing pages across markets.
Executed outreach and link-building campaigns including guest posts, niche edits, and digital PR, adding a strong mix of referring domains over 24+ months.
Built monthly SEO reports in GA4 and Looker Studio; presented performance to leadership tied to pipeline.
Mentored 2 junior team members on audits, keyword research, and on-page optimization.

Digital Marketing Executive at Uniblok Tech Pte Ltd (2022-07 – 2022-12)

Handled SEO-led digital marketing alongside paid and social campaigns, focused on qualified traffic and lead generation.
Optimized landing pages for search, conversions, and speed, producing a visible lift in form fills.
Sent weekly performance updates through GA4 and Looker Studio dashboards; received an internal recognition award for performance on a key campaign.

SEO Executive at LizardTech Marketing Solutions (2021-07 – 2022-06)

Ran end-to-end SEO (on-page, off-page, and technical) for B2B client websites across different industries.
Conducted keyword research, competitor gap analysis, and quarterly SEO roadmaps for client accounts.
Executed outreach and link-building campaigns including guest posts, niche edits, and digital PR to build a healthy referring domain mix.
Became the go-to internal resource for technical audits and content briefs.

SEO Intern at LizardTech Marketing Solutions (2021-02 – 2021-06)

Supported on-page SEO, keyword research, and competitor analysis for client accounts.
Worked hands-on with Google Search Console and Ahrefs, and learned technical SEO basics including audits, redirects, canonicals, and internal linking.

Sales Staff at HDFC Bank (2019-12 – 2021-01)

Handled client-facing sales and product promotion at branch level with monthly conversion targets, building a strong foundation in stakeholder communication and goal-driven execution.

Digital Marketing Intern at Digital Marketing Profs (2018-06 – 2018-11)

Gained first exposure to digital marketing through Google Analytics, Search Console, and on-page SEO basics while supporting live client projects.

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