Rashmi Simha

Principal Product Designer with extensive experience designing AI-powered enterprise systems, complex workflows, and scalable design systems for high-stakes B2B platforms. I make and own the hard calls — choosing which workflow to simplify, which stakeholder ask to push back on, and which AI pattern earns user trust — combining AI Experience Design with behavioural psychology to reduce operational friction and drive measurable outcomes. Hands-on across Figma, Figma AI, Claude AI, Claude Code, Cursor, and v0-style AI-assisted build workflows.

Experienced in accessibility-first design and WCAG 2.2 compliance.

Principal Product Designer & Research Strategist - NEO Technology Solutions - Bengaluru, India (Remote-First)

(2023-09 - 2026-06)

• Design System Governance: chose to engineer one multi-tier system — including typography scale, grid/layout rules, and colour/contrast tokens — over letting teams extend Figma libraries independently; adopted by 8+ teams, cutting UI inconsistencies by 88% and closing WCAG 2.2 gaps across all surfaces
• AIxD & Agentic Workflows: set the NorthStar vision for conversational AI and agentic interfaces, deciding to expose AI reasoning to users rather than hide it — lifted trust scores by 77%
• Research Operations: led 12+ generative research sessions and built decision-ready insight repositories so 8+ teams could act independently instead of routing every decision through research — cut synthesis time by 40% via Claude AI integration
• Intelligent Platform UX: owned enterprise search, faceted discovery, taxonomy, and conversational AI; prioritised metadata restructuring over surface redesign — 94% faster time-to-information
• Content Authoring UX: designed creation, approval, localisation, and AI-assisted tagging workflows for 90K+ users, balancing automation against reviewer control
• Cross-Functional Leadership: resolved conflicting priorities across 3 roadmaps by bringing evidence rather than opinion to the table, aligning product, engineering, and C-suite
• Accessibility: held the line on zero critical WCAG 2.0/2.2 failures across all touchpoints, even under release-date pressure

Senior Product Designer & UX Research Strategist - LTIMindtree - Bengaluru, India

(2007-01 - 2023-08)

16 years of experience

• Global Design Strategy: led UX research for a 40,000+ user B2B financial platform, choosing workflow simplification over feature addition — 70% fewer workflow failures, 35% fewer failed searches
• Enterprise Platform Design: scaled dashboards and analytics tools with WCAG 2.0 AA compliance built in from the start rather than retrofitted — 28% uplift in task completion
• AI-Powered Workplace Experience: designed an AI-enabled visitor system for 90K+ employees, trading a small onboarding step for major downstream savings — 78% faster check-in, 80% less reception workload
• Smart Ticketing (ServiceNow ITSM): unified 100+ IT services into one platform for 90K+ employees instead of a per-department portal — 35% faster resolution, 2.5x first-time resolution rate
• Service Design & IA: ran 26+ contextual inquiries and chose to rebuild the service blueprint rather than patch navigation — cut inconsistencies by 60%
• Accessibility Audit (Synovus Bank): triaged 47 violations by user impact for 220K+ users, raising the compliance score from 31 to 89 (94% AA compliance)
• Design Systems Leadership: built a system adopted across 8+ teams — 88% fewer inconsistencies within 6 months
• Mentorship & Leadership: managed VP-level relationships, mentored 6 designers, and established critique frameworks the team still uses

MA - Behavioural Psychology - Manipal Institute of Technology (MIT) (2026)

BE - Computer Science - Visvesvaraya Technological University (VTU)