SEO Specialist at Encipher Health Inc. (2023-01 – Present)
Own end-to-end SEO for a B2B SaaS healthcare platform - technical SEO, content strategy, link building, and reporting, all under one ownership.
- Contributed to 40–60% growth in organic traffic through semantic SEO, technical optimisation, and content enhancement, while maintaining a 61.6% organic engagement rate.
- Achieved 102 referring domains by executing organic link-building initiatives, including guest posting and strategic outreach.
- Built TOFU, MOFU, and BOFU keyword strategy using intent mapping, topic clustering, and SERP analysis; developed pillar pages, comparison pages, use-case hubs, and solution pages to support full-funnel organic coverage.
- Wrote SEO briefs for blogs, landing pages, and solution pages; guided writers on search intent, on page structure, and internal linking with a focus on driving inbound lead quality, not just clicks.
- Applied Generative Engine Optimization (GEO) techniques to improve brand visibility in AI-generated search summaries across Google SGE and Bing Copilot, ensuring content is structured for AI-driven search features.
- Executed technical SEO audits focused on site performance, indexing, structured data, and redirect management, alongside GEO optimisation initiatives for AI-driven search platforms, collaborating closely with cross-functional teams for implementation.
- Tracked performance across rankings, traffic, and inbound leads using GA 4, GSC, Ahrefs, SEMrush, Screaming Frog, Looker Studio, and Microsoft Clarity; shared monthly insights with leadership.
- Grew company LinkedIn from 32 to 6,000+ followers through content strategy and targeted outreach — directly supporting off-page brand authority.
Jr. Digital Marketing Executive at Innoppl IT Services Pvt. Ltd (2022-01 – 2023-12)
- Handled SEO activities for client websites across different industries, including keyword research, on-page SEO, and content optimisation.
- Worked on CRO-focused A/B testing to improve landing page engagement and conversions.
- Monitored crawl health, indexing, and technical SEO issues using GA4, GSC, Ahrefs, and Screaming Frog.
- Improved internal linking, content structure, and page optimisation to support better search visibility and user experience.
AR Caller at Omega Healthcare (2016-07 – 2019-06)
- Facilitated management of accounts receivable and assisted in following up on outstanding claims for timely payments.
- Coordinated with stakeholders to support accurate financial records and reporting procedures.
- Provided assistance in maintaining financial documentation and ensuring compliance with processes
