Rasvin Abdulla

Marketing professional with hands-on experience in brand communication, campaign execution, and content strategy. MBA graduate with dual specialization in Marketing and Logistics & Supply Chain Management. Proven ability to develop consumer-facing communication assets, lead content teams, and execute cross-functional campaigns. Looking to grow in brand marketing and communications, contributing to campaign strategy and consumer engagement at scale.

Brand Communication & Content Consultant - Swiggy Instamart - Bangalore, India

(2025-06 - 2026-04)

Contract role focused on building campaign materials and content strategy for dark store operations.

• Built campaign decks, playbooks, and visual guides deployed across 1,000+ dark stores in 120+ cities nationally.
• Drove content strategy for internal campaigns, improving message consistency across operations teams.
• Produced onboarding videos and communication materials that improved new hire information retention.
• Identified a process gap using platform data (KNOW), leading to an operational fix adopted at scale.
• Worked with operations leads and regional stakeholders to align content with business objectives.

Master of Business Administration - Marketing and Logistics & Supply Chain Management - Krupanidhi College (2022 - 2024)

Bachelor of Commerce - Farook College (Autonomous), Calicut University (2018 - 2021)