Ratnakumar Chilakapati

Conducted in-depth study of marketing mix strategies (4Ps – Product, Price, Place, Promotion) of TVS Motors to understand positioning, competitiveness, and customer reach. Executed primary (surveys, interviews) and secondary research (industry reports, competitor analysis) to evaluate customer perceptions and market trends. Analyzed customer satisfaction levels, buying behavior patterns, and brand loyalty drivers, highlighting key factors influencing purchase decisions.

Summer Intern - Marketing at Olive TVS Pvt Ltd (2025-05 – 2025-06)

• Conducted in-depth study of marketing mix strategies (4Ps – Product, Price, Place, Promotion) of TVS Motors to understand positioning, competitiveness, and customer reach.
• Executed primary (surveys, interviews) and secondary research (industry reports, competitor analysis) to evaluate customer perceptions and market trends.
• Analyzed customer satisfaction levels, buying behavior patterns, and brand loyalty drivers, highlighting key factors influencing purchase decisions.
• Evaluated the company's growth performance, financial standing, and marketing functions, connecting findings with industry benchmarks and competitors.
• Delivered data-driven insights and strategic recommendations to improve customer engagement, strengthen market share, and enhance overall business performance.

Master of Business Administration in Marketing – Andhra University (2023-10 – 2025-08)

Bachelor of Science in Biotechnology – D. N. R. College (2021-07 – 2023-06)

Intermediate in Bi.P.C – Narayan Junior College (2017-07 – 2019-05)

SSC – J. Beera School (2016-07 – 2017-04)