Head of Marketing
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Strategic Marketing Leader with 13+ years of experience in Alco-Bev and Retail sectors, driving brand equity, customer acquisition, demand generation, and
ROI optimization. Proven record of spearheading brand transformations, scaling omni-channel campaigns, and leading digital transformation initiatives across domestic and international markets. Skilled in CRM strategy, SEO/SEM optimization, paid media, loyalty campaigns, and conversion rate optimization, managing multi-crore budgets and delivering measurable business growth.
Spearheaded the Ospree Duty Free brand transformation across 7 Indian airports, achieving 44% YoY revenue growth and stronger brand equity.
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Launched Kingfisher Ultra TVC & Draught rollout, reinforcing brand leadership in the premium segment.
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Boosted app downloads 35× and order penetration 15× through IPL TVC and performance marketing at More Retail.
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Achieved 150% revenue growth via Amritsar & Ahmedabad duty-free store campaigns with regional promotions and influencer activations.
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Directed ₹83 Cr+ marketing budgets with measurable ROI impact, optimizing
ATL/BTL, media buying, and cross-functional strategies.
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Delivered 4 Frontier Award nominations and 1 win for excellence in airport retail marketing.
B.Tech from IIT Delhi
