Business Head (The Modern Living - TML) - TML - ION EXCHANGE (INDIA) LTD. - Mumbai
(2023-01)
Responsible for conceptualising, launching and scaling a new health and wellness vertical within a listed enterprise, establishing market awareness, monetisation models and a pan-India go-to-market ecosystem for hydrogen water technology.
- New Venture Creation & Go-to-Market: Build The Modern Living (TML) vertical from scratch within a listed enterprise, establishing compliance, digital platforms, brand identity and a pan-India go-to-market ecosystem.
- Category Creation & Market Awareness: Created national awareness for hydrogen water as a wellness category through zero-cash influencer, medical and institutional advocacy using structured barter-led credibility frameworks.
- Digital & Visibility Enablement: Drive digital-first visibility through SEO-led discovery and content amplification, achieving first-page search rankings and strong category awareness without reliance on heavy paid media spend.
- Revenue & Commercial Execution: Delivered ₹6.5 crore revenue in Year 1 and approximately ₹9 crore in Year 2 through disciplined commercial execution, premium positioning and channel-led sales.
- Channel & Ecosystem Scale-Up: Built and scaled a pan-India channel partner network exceeding 100 partners, onboarding water-industry professionals and enabling conceptual selling through structured training and engagement programs.
- Cross-functional & Team Leadership: Lead a 20-member cross-functional team spanning marketing, HR and sales, operating with startup discipline within a ₹3,000+ crore parent organisation under direct CEO reporting.
Co-Founder & Country Head - KEFI NATION - Gurugram
(2021-12 - 2022-12)
Tasked with conceptualising & launching bootstrapped digital commerce ventures, building consumer and reseller platforms and leading end-to-end business formation including technology, go-to-market strategy and institutional fundraising engagement.
- 360° Venture Creation: Co-founded and executed 360° business launches for two digital commerce platforms, spanning concept development, product strategy, brand positioning and market entry.
- Product & Platform Strategy: Defined platform vision, customer propositions and competitive positioning for mobile-first applications thoughtfully designed for value-driven consumers and independent seller ecosystems.
- Go-To-Market Execution: Led end-to-end go-to-market strategy encompassing digital acquisition, social selling models and marketplace enablement to systematically support early user and vendor onboarding.
- Fundraising & Investor Engagement: Proved capital-raising strategy, conducting extensive fundraising discussions with venture capital firms and strategic investors and progressing to advanced term sheet-level negotiations.
- Operating Infrastructure & Founder Ownership: Built core organisational infrastructure including operations, technology setup, partnerships and workflows, personally underwriting execution risk, capital planning and operational decision-making.
Chief Growth Officer - ASORT INDIA - New Delhi
(2019-11 - 2021-11)
Charged to transform a founder-led, bootstrapped fashion e-commerce startup into a scalable organisation by institutionalising governance, breaking revenue stagnation and driving resilient growth through pandemic-era business model reinvention.
- Enterprise Transformation: Transformed a founder-led, bootstrapped fashion e-commerce startup into a process-driven organisation by institutionalising governance, compliance and cross-functional operating frameworks.
- Revenue Scale & Growth Breakthrough: Broke a multi-year revenue plateau of approximately ₹200 crore and scaled topline to ₹300 crore through integrated growth, marketing and portfolio-led strategies.
- Omni-Channel & Model Reinvention: Introduced omni-channel and co-commerce business models during COVID, combining digital storefronts, influencer-led selling and dropship fulfilment to sustain continuity and growth.
- Portfolio & Category Expansion: Diversified beyond fashion apparel into FMCG, nutraceuticals, wellness and consumables, stabilising topline during pandemic demand shocks and supporting post-pandemic recovery initiatives enterprise-wide.
- Influencer-Led Demand Engine: Built and activated a national micro-influencer ecosystem exceeding 1,000 creators, converting social advocacy into a repeatable, performance-oriented revenue channel across India nationwide.
- CXO Leadership & Scale Management: Operated as sole CXO, leading a 90-member organisation with 8 direct-report functional heads while reporting directly to company founders across India operations.
Regional GM (South-East Asia) - TIENS GLOBAL - Bangkok
(2017-07 - 2019-10)
Scaled and stabilised multi-country operations across South-East Asia for a global health and wellness enterprise, driving revenue growth, launching new markets and leading regional P&L across an omni-channel portfolio.
- Regional P&L & Revenue Scale: Held end-to-end regional profit and loss responsibility across five South-East Asian markets, scaling consolidated revenues from approximately $11 million to $35 million through disciplined commercial execution.
- Market Entry & Expansion: Executed greenfield market entry in Laos and Cambodia while simultaneously stabilising underperforming legacy markets, applying proven market-entry frameworks across culturally diverse regional geographies.
- Geographic Revenue Optimisation: Actively rebalanced regional revenue mix, with Vietnam contributing over 40% of total revenues, Myanmar approximately 20% and Thailand stabilised at 15-17% contribution.
- Distributor & Channel Performance: Re-engineered reseller incentive structures and distributor engagement models, enabling deeper penetration into secondary markets and improving revenue contribution from outskirt regions.
- Portfolio & Category Leadership: Oversaw regional portfolio strategy for approximately 165 SKUs across nutraceuticals, wellness, personal care and cosmetics, aligning category mix with local demand patterns and competitive dynamics.
- Leadership & Scale Management: Led a 300+ regional organisation with five country heads as direct reports, driving execution across sales, marketing, operations & distributor ecosystems aligned with regional & global leadership.
Country Director - Yangon, Myanmar - ORIFLAME COSMETICS - Myanmar
(2014-08 - 2017-06)
Launched and scaled a greenfield national operation for Oriflame, achieved rapid break-even, establish governance, build distributor ecosystems and deliver profitable growth while representing the organisation with regulators and industry bodies.
- Greenfield Market Launch: Launched Oriflame Myanmar from scratch, establishing legal entities, commercial structures, operating governance and distributor frameworks to support scalable, compliant and sustainable market entry.
- P&L Ownership & Profitability: Held full country-level P&L responsibility, delivering €65K profit in the first year and €110K+ in the subsequent year while scaling topline from €670K to €1.2M and surpassing break-even expectations.
- Fastest-Growing Market Recognition: Positioned Myanmar as the fastest-growing market among 62 global Oriflame operations, earning Best Managing Director recognition from headquarters for rapid scale-up and disciplined execution.
- Distributor & Membership Scale-Up: Designed a membership-led growth strategy, expanding the independent consultant base by approximately 300% within two and a half years through targeted recruitment and engagement strategies.
- Brand & Market Repositioning: Repositioned brand and category presence to strengthen market relevance, delivering approximately 80% year-on-year growth while consistently meeting operating profit and performance targets.
- Regional & External Leadership: Assumed additional responsibility for Thailand market development while serving as an industry spokesperson, engaging government authorities and regulators on policy formation and sector frameworks.
Service Delivery Head - ORIFLAME INDIA - New Delhi
(2014-03 - 2014-08)
Project & Compliance Manager - ORIFLAME INDIA - New Delhi
(2011-11 - 2014-03)
Area Manager - West - ORIFLAME INDIA - New Delhi
(2010-09 - 2011-10)
Service Centre Manager - Maharashtra - ORIFLAME INDIA - New Delhi
(2007-12 - 2010-08)
Mandated to bridge sales and operations to modernise customer experience, digitise order fulfilment and lead enterprise transformation initiatives across supply chain, technology and service delivery.
- Service Delivery & Supply Chain Transformation: Led service delivery operations across West India and later the corporate headquarters, driving end-to-end supply chain optimisation, SKU rationalisation and delivery cycle-time reduction.
- Sales Enablement & Revenue Contribution: Progressed into sales-facing leadership responsibilities, directly contributing approximately ₹20 crore revenue by improving regional sales execution, forecasting alignment and distributor productivity.
- Digital, Technology & Process Modernisation: Led the shift from manual to digital operations by implementing online order processing, SAP, real-time inventory and warehousing systems, payment gateways and customer order tracking platforms.
- Global Program Leadership & Recognition: Selected to represent India in global enterprise transformation rollouts across Southeast Asia, Sweden and the UK and recognised as Best Employee of the Year for sustained operational excellence.
Assistant Manager - WAARE INSTRUMENTS LTD. - Mumbai
(2006-12 - 2007-12)
Senior Retention Executive - RELIANCE TELECOM LTD. - Indore
(2002-08 - 2006-12)
