Ravi Kumar Bhaskarabatla

Senior Business and Commercial Leader with 29+ years of international experience driving growth, profitability, market expansion, and business transformation across aquaculture, animal nutrition, feed technology, and agribusiness sectors. Proven track record of leading strategic marketing, commercial operations, product innovation, business development, and cross-functional teams across India, Southeast Asia, the Middle East, and Africa. Demonstrated success in accelerating revenue growth, strengthening market leadership, improving profitability, building high-performance teams, launching differentiated products, and developing customer-centric business strategies.

Recognized for combining deep industry expertise with strong commercial acumen to deliver sustainable business outcomes in competitive and rapidly evolving markets.

Strategic Marketing & Technology Lead - IFBA (formerly CARGILL INDIA Pvt Ltd., Acquired by IFB)

(2021-10)

• Led strategic marketing and commercial growth initiatives for the aquaculture business.
• Delivered 36% sales growth despite market contraction.
• Improved profitability through pricing optimization and portfolio management.
• Launched five new products to strengthen market competitiveness.
• Developed growth strategies, customer value propositions, and market segmentation frameworks.
• Led cross-functional teams covering marketing, product development, technical services, and sales enablement.

Product manager I SSEA - Skretting India (Nutreco)

(2020-11 - 2021-10)

Managed the regional product portfolio across South and Southeast Asia, driving product lifecycle strategy, market competitiveness, and business growth.

• Identified and evaluated emerging market opportunities, contributing to the expansion of product offerings and customer segments.
• Led commercialization and go-to-market initiatives for new products, delivering 12% annual volume growth across the region.
• Developed product positioning and value proposition strategies that strengthened market presence and customer adoption.
• Enhanced organizational capability by leading technical and commercial development programs for cross-functional teams.
• Collaborated with regional marketing and communication teams to align product strategies with business objectives and brand positioning.
• Provided technical leadership and species-specific culture solutions, strengthening customer engagement and supporting sustainable business growth.

SMT & Commercial Head – India - Evergreen Industries I CN

(2019-01 - 2020-11)

• Spearheaded product portfolio strategy and commercialization initiatives, ensuring alignment with business objectives, market demands, and budgetary targets.
• Delivered EBITDA of USD 4.15 million (91.5% of target) in the first year and USD 6.09 million (95.4% of target) in the second year, significantly contributing to business profitability and sustainable growth.
• Strengthened market positioning and brand equity through innovative marketing, customer engagement, and promotional strategies.
• Led pricing, cost optimization, and margin enhancement initiatives to improve commercial performance and profitability.
• Directed the development and deployment of advanced aquaculture technologies, creating differentiated value propositions and enhancing customer outcomes.
• Successfully launched and positioned new products, establishing clear competitive advantages and strengthening market share.
• Oversaw product innovation and formulation development across multiple aquatic species, supporting portfolio expansion and customer acquisition.

Commercial and Technology Manager - Cargill India Pvt Ltd.

(2015-01 - 2019-01)

• Drove business expansion initiatives that increased monthly sales volume by 216%, accelerating market penetration and strengthening regional market share.
• Led the introduction and deployment of innovative aquaculture technologies and species-specific solutions, enhancing product differentiation and customer value.
• Developed and executed integrated marketing and business development strategies that supported revenue growth and customer acquisition.
• Directed feed optimization and nutritional enhancement programs, improving product performance, customer outcomes, and competitive positioning.
• Spearheaded the development and commercialization of customized feed solutions tailored to diverse customer and species requirements.
• Built organizational capability through strategic training, coaching, and development programs for technical, sales, and commercial teams.
• Led sales promotion and customer engagement initiatives that strengthened market presence and improved team productivity.
• Implemented robust credit control and risk management frameworks, achieving zero outstanding receivables and maintaining a healthy balance sheet.

Project Director – Organic Aquaculture - WAB Trading (GmbH) International (Asia) Ltd. - India & Bangladesh

(2010-12 - 2014-12)

• Directed end-to-end organic aquaculture operations across India and Bangladesh, encompassing feed production, hatchery management, certification compliance, and supply chain development.
• Led implementation of EU organic aquaculture standards, establishing traceability systems from broodstock to final product.
• Developed strategic partnerships with industry bodies, regulatory agencies, and certification organizations to expand organic aquaculture adoption.
• Managed sourcing, production, quality assurance, and commercialization activities to support sustainable business growth.

Technical Consultant & General Manager - ABJIRAN SHRIMP AQUA - Iran

(2007-03 - 2010-12)

• Oversaw aquaculture operations, business administration, financial management, and organizational development for a large-scale shrimp production enterprise.
• Built and led multidisciplinary teams covering production, technical services, finance, and operations.
• Implemented advanced production technologies and management systems to improve productivity, operational efficiency, and profitability.
• Directed strategic planning, budgeting, and business expansion initiatives while ensuring operational excellence.

Hatchery Consultant - MOON STAR Aquaculture Industries Ltd. - Bangladesh

(2004-01 - 2006-12)

• Provided technical leadership for hatchery operations, production planning, and capacity enhancement programs.
• Implemented best-practice production protocols, biosecurity systems, and quality management standards.
• Advised management on expansion strategies, operational optimization, and production efficiency improvements.

Hatchery Manager - CHOWHAN EXPORTS Ltd. - India

(1997-07 - 2003-11)

• Managed commercial hatchery operations, production planning, and technical teams to ensure consistent output and quality standards.
• Established operational controls, production protocols, and workforce development initiatives to improve performance and productivity.
• Supported business growth through continuous improvement programs and adoption of advanced aquaculture practices.

Master's Business Administration

Master's Degree - Zoology (Aquaculture Specialization)

Bachelor's Degree - Fisheries Science