Promo Producer at Zee Entertainment (2019-07 – Present)
- Versatile media professional with seven years of experience driving high-impact promotional content across GEC (ZEE TAMIL), movie (ZEE THIRAI), and OTT platforms (ZEE5).
- Channel Launch Excellence (Zee Thirai): Independently handled the creative mandate for the channel's launch phase. Designed the complete graphical packaging and high-energy on-air promos that established its market position.
- OTT Asset Specialist (2022–2026): Strategized and executed creative marketing collateral for 10+ ZEE5 Original Web Series, including trailers, posters, and digital teasers.
- Creative Vision & Concept Design: Personally conceptualize and design the overarching visual themes for 10+ ZEE5 Original Web Series.
- Event Lead | Zee5 Slate Events: Orchestrated the comprehensive run-of-show and AV play out for two flagship Zee5 content launches, ensuring seamless technical execution and precise timing for high-stakes industry showcases.
- Agency Management & Oversight: Act as the primary lead overseeing external creative agencies to ensure the delivery of high-quality static (posters/key art), and video assets (trailers/teasers).
- Quality Control & Art Direction: Review and refine agency outputs to ensure they align with the original creative vision and meet the "power-packed" brand standards of the network.
- 360-Degree Asset Management: Direct the creation of all marketing collateral, including social media 'soldier' content, motion posters, and promotional trailers.
- Platform Lead: Bridging the gap between linear TV and OTT content strategies to ensure brand consistency.
- Creative Conceptualization: Designing original visual identities and storytelling hooks for premium series.
- Agency and Vendor Management: Directing external studios to maintain high production value and on-time delivery.
- Art Direction: Overseeing the aesthetics of static key art, typography, and motion graphics.
- Stakeholder Leadership: Bridging the gap between the internal content team and external production agencies.
- Brand Identity & Packaging: Designing "Power-Packed" graphical looks for new channel entries.
- Promo Direction: Conceptualizing shoot-based promos that define a channel's "vibe."
- OTT & Digital Integration: Creating multi-platform assets (Trailers, Posters, Solder Content).
- Technical Mastery: 18 years of precision editing and storytelling across GEC & Movie genres.
- Talent Mentorship: Cultivating and leading teams of upcoming creative talent.
Promo Editor at Star Vijay Television, Jaya Tv, Channel UFX, Editing Studios (2008-05 – 2019-06)
- The Formative Decade: Mastered the pace of Tamil entertainment by editing reality shows, commercials, and movie trailers for the state's biggest networks.
- Developed a unique "Montage" style that blends technical speed with creative storytelling.
- Transformed the creative workflow by directing shoot-based promos for flagship shows.
- Managed the transition of show concepts into high-converting television campaigns.
- Generated interest in upcoming programming by crafting compelling promos and teasers.
- Contributed to increased viewership by designing attention-grabbing visual effects for promo videos.
- Improved overall quality of promo content by providing constructive feedback during regular review sessions with colleagues and supervisors.
